What the Big Lots TV commercial - Belly Flop is about.

The Big Lots TV Spot, 'Belly Flop' is a comedic advertisement that showcases the brand's range of affordable pool accessories and outdoor furniture.

The ad begins with a group of adults and children leaping from a diving board into a backyard swimming pool, intent on making the biggest splash possible. One character, however, decides to take a different approach. As the other party-goers jump, he begins to climb a nearby ladder with a giant inflatable whale under his arm. The camera zooms in on the determined expression on his face as he prepares to make his entrance.

Suddenly, the character jumps from the ladder with the whale, executing a perfect belly flop into the pool. As the water splashes around him, the party-goers look in awe at the giant splash the character has created. The man emerges from the water to laughs and cheers, enjoying himself on the inflatable whale as others watch on.

The ad concludes with the message "Cool down and summer like it's 1997 at Big Lots" and a call-to-action for viewers to visit the brand's website or in-store locations for more affordable summer fun.

Overall, the Big Lots TV Spot, 'Belly Flop' is a fun and lighthearted advertisement that effectively showcases the brand's line of affordable pool accessories. It encourages viewers to embrace their playful side and enjoy the summer season without breaking their budget.

Big Lots TV commercial - Belly Flop produced for Big Lots was first shown on television on June 8, 2013.