Overview of Comcast/XFINITYComcast/XFINITY is a telecommunications company that provides various services like cable television, internet, telephone, home security, and mobile services to consumers in...
XFINITY TV Spot, 'Dishheads: No-Rain Dance' is a humorous television advertisement that brings to light the frustrations of satellite TV customers and the limitations of their technology. The commercial begins with a group of people performing a "no-rain dance" in order to keep their satellite TV signal from cutting out during a storm. As they struggle to keep their satellite TV connection intact, a neighbor pulls up in her car and happily declares that she's switched to XFINITY, which isn't affected by the weather. The commercial goes on to show how XFINITY's advanced technology allows customers to enjoy their favorite shows in any weather, without the frustration of a lost signal.
The spot's creative concept is centered around the idea that satellite TV customers are often helpless in bad weather situations, and shows how XFINITY's service is a better alternative. The advertisement features a cast of "Dishheads", a clever play on words that pokes fun at satellite TV subscribers and their reliance on outdated technology. The "no-rain dance" is a comical representation of the lengths that satellite TV customers go to in order to maintain a connection during bad weather conditions.
The advertisement is lighthearted and relatable, and appeals to anyone who has ever experienced the frustration of a lost satellite TV signal. It also highlights XFINITY's superior technology and positions the brand as the solution to a common problem. Overall, the XFINITY TV Spot, 'Dishheads: No-Rain Dance' is a successful example of humorous advertising that effectively showcases the brand's unique selling proposition.
XFINITY TV commercial - Dishheads: No-Rain Dance produced for Comcast/XFINITY was first shown on television on April 28, 2013.
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