History. Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a party and spoke of their frustrations with the cost of razor blades. With their own money and investments from start-up incubator Science Inc., they began operations in January 2011 and launched their website in April 2011.

This business model made it possible to provide cheaper razors for consumers, since competitors like Gillette had to deal with the higher costs of retail distribution. Offering a subscription model in their space was a smart strategy that allowed Dollar Shave Club to take over more than a third of the razor market.

By continuously innovating and expanding their product offerings, Dollar Shave Club aims to become a one-stop-shop for all grooming needs, ultimately transforming the way people approach personal care and grooming routines.

By doing so, they approached the bottom of a maker, with a less expensive and accessible offer. Dollar Shave Club broke the value chain and disrupted the mold by creating an online platform and delivering the product directly to the consumer instead of going to the local store.

Dollar Shave Club was founded by Michael Dubin and Mark Levine to solve a very basic problem: men were frustrated with the high cost and inconvenience of restocking razor blades.

This business model made it possible to provide cheaper razors for consumers, since competitors like Gillette had to deal with the higher costs of retail distribution. Offering a subscription model in their space was a smart strategy that allowed Dollar Shave Club to take over more than a third of the razor market.

A customer becomes a member of the club when he buys the first product from the company. Hence the strategy of 'just $1 for any product' which lets the customer pick any product for just $1 when they buy from the club for the first time.

The strategy of 'just $1 for any product' lets the customer pick any product for $1 when they buy from the club the first time, then upgrades into higher priced products the following month.

The razor-razorblade model is a pricing strategy in which one good is sold at a discount or loss and a companion consumable good at a premium to generate profits. Intellectual property protection and contracts give firms a competitive advantage as competitors are inhibited from mimicking their consumable goods process.

As consumer demand for eco-friendly and sustainable products grew, Dollar Shave Club also introduced environmentally responsible options. It launched sustainable razor handles made from recycled materials and offered eco-friendly alternatives for customers looking to reduce their environmental footprint.

After some research and discussion with the brand, the focus became men age 18-49 with their core target being 18-34.

The Razor tools allow you to cut shots in to separate parts so you can remove sections or rearrange items on the timeline.