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Advertisers of the Dollar Shave Club Relationship Saver Deal TV Spot, 'Great Razors Get Borrowed'

Dollar Shave Club Relationship Saver Deal TV commercial - Great Razors Get Borrowed
Dollar Shave Club

Dollar Shave Club is a company that has revolutionized the way we approach shaving and personal grooming. Founded in 2011 by Michael Dubin and Mark Levine, Dollar Shave Club quickly gained popularity...

What the Dollar Shave Club Relationship Saver Deal TV commercial - Great Razors Get Borrowed is about.

Dollar Shave Club Relationship Saver Deal TV commercial - Great Razors Get Borrowed

In the buzzing world of advertising, where clever campaigns are constantly vying for our attention, Dollar Shave Club has consistently managed to make a splash. Known for their witty and unconventional approach, the relationship between the brand and their customers has only grown stronger over time. One of their standout TV spots, titled "Great Razors Get Borrowed," encapsulates their unique style and knack for captivating storytelling.

The TV spot unfolds in true Dollar Shave Club fashion, blending humor and relatability to create a memorable experience. The scene opens on a busy morning in an average suburban household. A frazzled man named Dave, clad in a bathrobe, attempts to tame his unruly beard with a cheap disposable razor. As he struggles with every stroke, his frustration becomes palpable.

In a comedic twist, Dave's wife, Sarah, walks into the bathroom looking flawless, sporting a sleek and well-groomed bikini line. She proudly reveals that she borrowed his Dollar Shave Club razor for her own grooming needs. Dave's eyes widen in disbelief, realizing that his once-ordinary razor has become the hero of the bathroom.

As the TV spot unfolds, we witness a series of comical moments that highlight the various scenarios where the Dollar Shave Club razor gets borrowed. From Dave's neighbor, Todd, using it to sculpt the perfect jawline to his boss, Lisa, borrowing it for a spontaneous touch-up before a crucial presentation, the razor seems to have a magnetic effect on those around Dave.

With each borrowed use, the TV spot artfully captures the essence of the Dollar Shave Club Relationship Saver Deal. The concept revolves around the idea that high-quality razors not only provide a smooth shave but also have a positive impact on relationships. By sharing their remarkable razors, Dollar Shave Club brings people together and fosters a sense of camaraderie.

The underlying message of the TV spot resonates with viewers far beyond the realm of grooming. It emphasizes the importance of investing in quality products, not just for personal satisfaction, but for the benefit of those around us. By using Dollar Shave Club, Dave inadvertently becomes a "razor hero," fueling conversations and forging connections among friends, family, and colleagues.

This clever, lighthearted TV spot showcases Dollar Shave Club's ability to go beyond the conventional boundaries of advertising. It solidifies their status as a brand with a unique and genuine connection to its customers, injecting humor and relatability into their products. Through their wise-cracking, relatable characters,

Dollar Shave Club Relationship Saver Deal TV commercial - Great Razors Get Borrowed produced for Dollar Shave Club was first shown on television on December 14, 2021.

Frequently Asked Questions about dollar shave club relationship saver deal tv spot, 'great razors get borrowed'

Each subscription comes with a compatible handle. Most of the razor handles and blades are not made by Dollar Shave Club, but rather are re-sold Dorco products. The company also sells related accessories, such as shave butter, wet wipes, and moisturizer.

It purchased its products from wholesalers, removed the traditional physical retail channel, and sold razors and blades online at a lower price. DSC focused heavily on online marketing to replace the reach of the eliminated middle- man.

So he began with a plan to ship high-quality razors to customers' homes for a dollar each month. The value proposition was simple: a cheap shave with quality equipment and the convenience of razors delivered to your doorstep.

The strategy of 'just $1 for any product' lets the customer pick any product for $1 when they buy from the club the first time, then upgrades into higher priced products the following month.

star Drew Timme Dollar Shave Club has signed a name, image and likeness, or NIL, deal with Gonzaga University star Drew Timme, according to a press release. The deal comes as the Unilever brand has been named the official razor of the NCAA and March Madness.

The Dollar Shave Club 4-Blade Razor Bundle for All-Terrain Shaving contains four razor cartridges with four stainless steel blades and a weighty, rubber grip handle.

After some research and discussion with the brand, the focus became men age 18-49 with their core target being 18-34.

This business model made it possible to provide cheaper razors for consumers, since competitors like Gillette had to deal with the higher costs of retail distribution. Offering a subscription model in their space was a smart strategy that allowed Dollar Shave Club to take over more than a third of the razor market.

Dollar Shave Club was founded by Michael Dubin and Mark Levine to solve a very basic problem: men were frustrated with the high cost and inconvenience of restocking razor blades.

This business model made it possible to provide cheaper razors for consumers, since competitors like Gillette had to deal with the higher costs of retail distribution. Offering a subscription model in their space was a smart strategy that allowed Dollar Shave Club to take over more than a third of the razor market.

Dollar Shave Club's supply model is also highly cost-effective. The company sources its blades and other men's grooming products from China and South Korea, and manages inventory from a single distribution center.

Once a private company, Dollar Shave was purchased by Unilever in 2016 for approximately $1 billion. Unilever kept the club intact and it has remained a key player in the shave-subscription space with an estimated 4 million members, according to the company.

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