Actor Will Arnett Actor Will Arnett is starring in new GEICO commercials - as an adversary to the gecko. Richmond's The Martin Agency came up with the gecko character nearly 25 years ago, and the firm brought in Arnett to be its frenemy in an effort bring new angles to the long-running character.

Will Arnett Stars in The Martin Agency's 'Frenemy' Campaign for GEICO - IPG.

Jake Dylan Wood Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.

Jake Wood The current voice of the Geico Gecko is Jake Wood, a British actor and comedian. Wood took over the role in 2015, replacing longtime voice actor Kelsey Grammer. Prior to his work with Geico, Wood was best known for his role as Max Branning in the popular British soap opera EastEnders.

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

Damon Burrell Damon Burrell is Chief Marketing Officer of Government Employees Insurance Company (GEICO). Burrell joined GEICO in 2022 with more than 20 years of experience across a diverse array of marketing disciplines and a proven track record in successfully developing and leading enterprise marketing strategies.

GMC trucks Perhaps most recognizable is Arnett's voice saying, "It's not more than you need, just more than you're used to" in ads for GMC trucks.

Geico has had great commercials for over a decade. This is all thanks to Martin Agency, the masterminds behind these commercials. They are short, simple, and silly ads. They've become cultural icons, and have single handedly made camels a staple of the American work week.

1936 – GEICO is established by Leo and Lillian Goodwin.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture. In 2020, it announced a switch to a new slogan: "GEICO: Real service, real savings."

David Hulin (born 1975) is a British born Animation Director and VFX Director based in New York, best known for creating iconic animated characters such as the GEICO Gecko, Post Office Ants (UK), Nigel the Xyzal Owl, The Lactaid Cow, as well as creatively leading many other iconic campaigns for Fedex, GE, Pepsi, M&Ms, ...