The slogan was still "Slicing Up Freshness", but later soon changed to "We Have the Meats".

Irving Rameses Rhames Irving Rameses Rhames (/ˈreɪmz/; born May 12, 1959) is an American actor. He is known for his voicing of the Arby's commercials and for his supporting roles as IMF Agent Luther Stickell in all Mission: Impossible films (1996–present) and gang kingpin Marsellus Wallace in Pulp Fiction (1994).

Arby's CMO Rob Lynch tells Ad Age that this slogan revamp is part of an effort to stay young and relevant: "Arby's has the second-oldest customer base in the QSR [quick service restaurant] industry and we didn't want Arby's to grow old with that customer base." In recent months, Arby's has also pulled stunts like ...

What We Believe In

• Dream Big. Our story is proof that even the biggest dreams come true.
• Work Hard. We're firm believers in doing things the right way.
• Get It Done. We've found that success usually leads to more success.
• Play Fair. We value honesty, integrity, respect, courage, and fairness.
• Have Fun.
• Make a Difference.

The chain "Arby's" is named after the R and B denoting "roast beef..." Arby's, however, was quick to clarify that its name isn't about the beef but is actually a nod to the Raffel Brothers, Leroy and Forrest, who founded the Georgia-based fast food chain in 1964.

James Earl Jones Was Paid Only $7K to Voice Darth Vader in 'Star Wars: A New Hope' "I thought that was good money," said Jones, whom Lucas cast because he didn't agree with Vader actor David Prowse's natural voice.

The brothers took a chance and on Thursday, July 23, 1964, when they opened their first quick service roast beef sandwich shop in Boardman, Ohio. They were going to call it “Big Tex,” but that name was already in market use, so they called the shop “Arby's” based on the initials of “R” and “B” of Raffel Brothers.

The success of “We Have The Meats” can be attributed as much to ironic tone of the advertising, not taking itself too seriously. It paid off with tons of free publicity when, Daily Show host Jon Stewart made the chain the butt of many jokes over the years, and Arby's played along.

Serving one-of-a-kind menu items, Arby's is well known for slow-roasted and freshly sliced roast beef sandwiches and famous Market Fresh sandwiches, wraps and salads, made with wholesome ingredients and served with the convenience of a drive-thru.

The brothers took a chance and on Thursday, July 23, 1964, when they opened their first quick service roast beef sandwich shop in Boardman, Ohio. They were going to call it “Big Tex,” but that name was already in market use, so they called the shop “Arby's” based on the initials of “R” and “B” of Raffel Brothers.

American Inspire Brands LLC is an American holding company and the owner and franchisor of the Arby's, Buffalo Wild Wings, Sonic Drive-In, Jimmy John's, Mister Donut, Dunkin' Donuts, and Baskin-Robbins restaurant chains.

In a previous interview, the 91-year-old actor opened up about the original $7,000 salary he received to voice the film franchise, which has an estimated total value of $70 billion and ranks as No.