According to the company, the triangle shape was chosen for its unique eating experience and ease of cutting from a tortilla. The corners of the triangles create a greater surface area for seasoning to stick to, resulting in a more flavorful snack.

$250,000 People could join the hunt for a chance to win a grand prize of $250,000 or other Dorito products – they just had to point their smartphone at any triangle, and the Snapchat Triangle Tracker AR lens would turn it into a Dorito and generate a code to claim a prize once a day.

DORITOS® TRANSFORMS TRIANGLES ALL AROUND US, INVITES FANS ON AN EPIC HUNT VIA NEW TRIANGLE TRACKER PROGRAM. First-of-its-Kind Snapchat AR Lens Allows Consumers to Scan Any Triangle in the Real World for a Chance to Win $250,000, Exclusive Prizes from GUESS® Originals, Xbox®, Vivid Seats®, and Much More.

#NameThatTriangle Frito-Lay brand Doritos launched #NameThatTriangle, a national social media contest challenging consumers to show off triangle-inspired haircuts for the opportunity to win tickets to Super Bowl LVII, according to a press release.

In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply Toasted Corn, followed by Taco in 1967, and the now-ubiquitous Nacho Cheese in 1972. Now, the chips are available in a wide variety of flavors, differing regionally.

Doritos has also gained notability for its marketing campaigns, including many ads aired during the Super Bowl. The Doritos brand is also used for similarly-seasoned products, like Doritos 3D and taco shells at Taco Bell.

DORITOS® isn't just a chip. It's fuel for disruption - our flavors ignite adventure and inspire action. With every crunch, we aim to redefine culture and support those who are boldly themselves.

Did you know Doritos® are actually made out of corn? The process first starts by cooking corn, which is then ground up to make a dough called masa. This masa is then flattened and cut into our iconic triangle shape. These triangles are cooked and then perfectly seasoned to make your favorite Doritos® chip flavors.

The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply Toasted Corn, followed by Taco in 1967, and the now-ubiquitous Nacho Cheese in 1972.

' There's a piece of good news for all of you as we have found a Twitter thread that explains what makes the chips so irresistible that you cannot stop at just one. It mentions that Doritos have an almost perfectly balanced mix of salt, sugar and is sprinkled with a long list of flavour enhancers.

They were invented at Disneyland Doritos' parent company, Frito-Lay, operated a restaurant named Casa de Fritos inside the park in the1960s. When a salesman noticed that Casa de Fritos was throwing away stale tortillas, he suggested they fry them for chips instead.

Doritos has long known their target demographic is the college partier, the person who loves to chow down on a cheeseburger or some nachos before passing out at 4:00am.