Rashmika Mandanna is the new face of 7UP.

History. 7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929.

The "7" would be the number of ingredients in the original recipe: Lithium, lemon, lime, sodium citrate, carbonated water, sugar and citric acid. The "UP" represented the jovial mood of consumers which would be enhanced thanks to lithium. The "7" could also represent the atomic mass of lithium which is 7.

The 'lithiated' in the name came from the soda's ingredient lithium citrate, a compound used to treat patients with mental health problems like bipolar disorder, depression or mania.

It has been used for many decades to treat manic-depression. It was popular to go to lithium-containing springs such as Lithia Springs, Georgia or Ashland, Oregon for this effect. Lithium is one of the elements with an atomic number of seven, which some have proposed as a theory for why 7UP has its name.

7Up was the product of 7 ingredients: sugar, carbonated water, essence of lemon and lime oils, citric acid, sodium citrate, and lithium citrate. The “UP” part of the name referred to the lithium mood lift. The beverages were originally sold in 7-ounce bottles.

Fido Dido was licensed to PepsiCo in 1988 but the character did not receive much attention or popularity until the early 1990s, when he appeared on numerous products, particularly stationery and 7-Up ads and boxer shorts. Later, he was replaced with Cool Spot as the 7-Up brand mascot.

Additionally, according to Britvic, the name came from the fact that 7UP was sold in 7-ounce bottles. Because Coca-Cola and the majority of other soft drinks came in 6-ounce bottles, it was unique. According to Britvic, the “UP” in 7UP comes from the bottoms up, or better known as “Cheers!”

7-Up was first formulated in 1929 in St. Louis, Missouri. The Howdy Corporation originally marketed it under the name the "Bib-Label Lithiated Lemon-Lime Soda," although it soon changed its name to 7-Up Lithiated Lemon Soda.

What we know as 7UP today was introduced as “Bib-label Lithiated Lemon-lime Soda” in the 1920s. “Bib-label Lithiated Lemon-lime Soda” sounds like something Mary Poppins would name a soda!

7Up is often classified as more syrup-y, though some people say it has fruitier overtones as well. Personally, I think of 7Up as being a little more effervescent and sweeter, though that may just be because the restaurant I usually ordered it from as a kid had good soda chemistry in their taps.

The "7" would be the number of ingredients in the original recipe: Lithium, lemon, lime, sodium citrate, carbonated water, sugar and citric acid. The "UP" represented the jovial mood of consumers which would be enhanced thanks to lithium. The "7" could also represent the atomic mass of lithium which is 7.