What the Ancestry.com TV commercial - CMT: Tour is about.

Ancestry.com's TV spot, 'CMT: Tour,' is an engaging and emotional advertisement that ties together the brand's message of tracing one's roots with a unique country music experience. The commercial features three country music artists, Kelsea Ballerini, Scotty McCreery, and Lauren Alaina, on a tour bus traveling through Nashville, Tennessee, where they learn the stories of their ancestors and the struggles they faced.

The ad opens with the artists reminiscing about their childhoods and the impact their families had on their lives. Soon after, they are given DNA test results showing their ethnic origins, which leaves them astonished. As they continue their journey, they visit historical sites significant to their ancestors, such as the home of Abraham Lincoln and the Civil War battlefield where their ancestors fought. Through these experiences, the artists gain a new appreciation for their roots and a greater understanding of their family's history.

The background score features a slow and emotional country ballad, adding to the sentimental impact of the advertisement. The commercial concludes with the artists performing together at the iconic Ryman Auditorium, reflecting on the significance of their family's past and how it shapes their future.

Overall, Ancestry.com's TV spot, 'CMT: Tour,' is a touching advertisement that connects the brand with the rich heritage of country music and the personal stories of three well-known artists. The commercial inspires viewers to learn about their own family history and to embrace the diverse roots that make them who they are today.

Ancestry.com TV commercial - CMT: Tour produced for Ancestry was first shown on television on January 18, 2016.