What the Rimmel London 24HR Supercurler Mascara TV commercial - New Curl Feat. Kate Moss is about.

Rimmel London, one of the most popular British beauty brands, recently launched its latest 24HR Supercurler Mascara with a brand new TV spot titled 'New Curl' featuring none other than the iconic supermodel, Kate Moss.

The TV spot starts with Kate Moss preparing backstage for a fashion show in glamorous jewels and a chic black dress. Moss then looks into the mirror and picks up a tube of the new 24HR Supercurler Mascara by Rimmel London. As she starts to apply the mascara, she transforms into a confident and powerful woman, ready to take on the world.

The ad highlights the unique features of the 24HR Supercurler Mascara, which is designed to curl and lengthen lashes for 24 hours straight. The special formula contains a blend of black fibers and iron oxides that deliver bold color and curve while sculpting each lash. The mascara comes with a unique curling brush that lifts and curls lashes from root to tip, giving a fresh and wide-eyed look.

The TV spot ends with Kate Moss commanding the runway with her flawless lashes, proving that Rimmel London's 24HR Supercurler Mascara is the perfect beauty secret to unlock one's limitless potential.

Overall, 'New Curl' featuring Kate Moss is an excellent example of a brand promoting its products while tapping into its target audience's aspirations and desires. The ad showcases the power of makeup in transforming not just one's physical appearance but also the confidence and attitude that come with it.

Rimmel London 24HR Supercurler Mascara TV commercial - New Curl Feat. Kate Moss produced for Rimmel London was first shown on television on January 19, 2016.