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M&Ms Crunchy Cookie TV commercial - Le pusimos galleta
M&M's

M&M's is a brand of multicolored chocolates that are produced by Mars, Inc. The company was founded in the year 1941 in New Jersey in the United States. M&M's are chocolate candies coated with a color...

What the M&Ms Crunchy Cookie TV commercial - Le pusimos galleta is about.

M&Ms Crunchy Cookie TV commercial - Le pusimos galleta

In the M&M's Crunchy Cookie TV spot titled 'Le pusimos galleta', the iconic candy brand brings a fresh twist to its classic product line. The commercial features the beloved yellow M&M's character who is seen introducing the new addition to the M&M's family – the crunchy cookie candy.

The ad opens with the yellow M&M's character walking on a studio set, and a voice-over asks him how he reached that spot. The yellow M&M's character confidently responds, "We added cookie," and immediately, the camera pans to showcase the new candy. The crunchy cookie candy is made from a colorful candy shell that encases a chocolate center filled with crunchy cookie pieces.

The spot relies on the Spanish phrase 'Le pusimos galleta' to convey the concept of cookie crunchiness. The phrase, which roughly translates to 'We put cookies on it,' is used to show consumers how the new M&M's candy has been enhanced with crunchy cookie pieces.

Throughout the ad, the yellow M&M's character is seen enjoying the new candy's delicious taste and texture. The commercial's upbeat music and bright colors complement the fun and playful atmosphere that suits the company's brand image.

Overall, the M&M's Crunchy Cookie TV spot is a clever and cheeky advertisement that effectively promotes the brand's new crunchy cookie candy. The commercial's creative use of language and vibrant visuals make it an engaging and memorable watch.

M&Ms Crunchy Cookie TV commercial - Le pusimos galleta produced for M&M's was first shown on television on March 27, 2022.

Frequently Asked Questions about m&m's crunchy cookie tv spot, 'le pusimos galleta'

M&M'S Crunchy Cookie Chocolate Candy, of course! This flavor is the best of both worlds, the perfect mix between classic M&M'S and nostalgic chocolate chip cookies. M&M'S Crunchy Cookie features a great-tasting crunchy cookie center covered in delicious milk chocolate, all wrapped in the colorful, iconic M&M'S shell.

Crispy M&M's were first released in 1999, but discontinued in the U.S. after 2005. Some American M&M enthusiasts, however, had been able to satisfy their hunger by ordering the Crispy chocolates online, where they are imported from areas where the candy is still available: in Europe, Australia and Southeast Asia.

M&M'S Crunchy Cookie will be available nationwide beginning March 2022 in Single (1.35 ounces), Share (2.83 ounces) and Sharing Stand Up Pouch (7.4 ounces) sizes. For more information, visit M&M'S on Facebook, Twitter, Instagram or at MMS.com.

In 1999, Crispy M&M's were released. They were slightly larger than the milk chocolate variety and also featured a crispy wafer center. Crispy M&M's were discontinued in the United States in 2005, before being reintroduced in 2015; however, they remained continually available in Europe and Australia.

M&M's, the ubiquitous candy brand owned by Mars Wrigley, announced on Monday that it would take “an indefinite pause” from its “spokescandies,” deciding that the cartoon characters with arms, legs and minimal facial features were simply too divisive for a polarized America to take.

M&Ms were first sold in 1941, and the characters arrived on the scene in 1954. Old M&Ms commercials starred Red and Yellow, representing regular and peanut M&Ms. In the late 1990s, new characters were added to the mix. Brown, the most recent addition, joined the crew in 2012.

M&M's characters

CharacterType
GreenDark Chocolate, Mint, and Peanut Butter
Orange (Crispy)Crispy and Pretzel
Ms. BrownDark Chocolate, Milk Chocolate and Fudge Brownie
PurplePeanut, Caramel, Cold Brew, Vegan, and Hazelnut Spread

M&M's became the focus of a partisan backlash after the brand made a number of stylistic tweaks to its cast of “spokescandies” last year. In January 2022, the brand replaced the green M&M's knee-high boots with flats and swapped the brown M&M's stilettos for lower heels.

Fox News derisively deemed the brand “woke” after the brand altered the characters' shoes. Tucker Carlson complained about the candy characters' new and, from his perspective, less “sexy” look. “M&M's will not be satisfied until every last cartoon character is deeply unappealing,” Carlson said.

The two 'M's in the name actually represent Forrest E. Mars Sr. – the founder of Mars – and Bruce Murrie, the son of Hershey Chocolate's president William F. R.

The original idea for M&M's is quite surprising. It was sparked when Forrest Mars saw soldiers eating Smarties during the Spanish Civil War. They were able to travel with the candies due to the hard shell around the chocolate in the middle preventing it from melting. This inspired Forrest to make a similar thing.

The limited-edition packaging, available in milk chocolate, peanut butter and peanut varieties, is designed to honor women changing the world and "flipping" antiquated gender roles and ideas. Each pack depicts the green, brown and purple M&M's, flipped upside down.

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Agenices

Agenices of the M&M's Crunchy Cookie TV Spot, 'Le pusimos galleta'

M&Ms Crunchy Cookie TV commercial - Le pusimos galleta
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

M&Ms Crunchy Cookie TV commercial - Le pusimos galleta
MediaCom

MediaCom is a global advertising and media agency with a presence in 100 countries. The company was founded in the UK in 1986 and has since grown to become one of the largest media agencies in the wor...

Products

Products Advertised

M&M's Crunchy Cookie Chocolate Candy
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