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The brand piled onto the discourse with a 15-second teaser spot dropped yesterday in which Rudolph announces the rebranding, saying: “Since we all love M&M's - and let's face it, me - it only makes sense that I am renaming America's favorite chocolate candies 'Ma&Ya's.” The candy will not only bear her name but also ...

The "spokescandies" that had long represented the brand were embroiled in controversy after M&Ms revamped the characters' appearances to be more "inclusive" last year. The two female M&M's became a flashpoint in the culture war because their outfits were swapped out for less traditionally feminine attire.

The Maya had a polytheistic religion, which means they worshipped many gods, including Itzam Na (Creator God), Kinich Ahau (Sun God), Ah Puch (one of several death gods), and Buluc Chabtan (War God). They practiced animism, which is the belief that all things, including inanimate objects, had a soul.

The candy brand announced that Maya Rudolph would replace its promotional cartoon characters, which have been the focus of a partisan backlash. A controversy erupted when M&M's made changes to its roster of characters and to the shoes they wear.

M&M's became the focus of a partisan backlash after the brand made a number of stylistic tweaks to its cast of “spokescandies” last year. In January 2022, the brand replaced the green M&M's knee-high boots with flats and swapped the brown M&M's stilettos for lower heels.

On Jan. 24, Mars, Incorporated - the company that owns the M&M's brand - told the world that their iconic mascots would be replaced by comedian Maya Rudolph. The company said it was due to criticism of the brand getting “too political,” thanks to their controversial makeovers of the mascots last year.

Itzamná – The God of the Sky Considered the founder of the Maya culture, patron and protector of the sciences, astrology, and writing, Itzamná is one of the most important ancient Maya gods known as the god of the sky and also as the god of wisdom.

The Mayas worshipped the gods of nature every day. Worshiping their gods was a huge part of their daily life. Some of their gods included the God of Rain, Lady Rainbow, the God of Maize (corn), and of course, the God of Sun. Without the help of these important gods, there would be no crops and everyone would starve.

M&M's spokescandies - the cartoon versions of the candies that appear in advertisements - will be paused indefinitely. The move comes after Fox News' Tucker Carlson spent months attacking minor brand changes to some of the characters as "woke." Maya Rudolph, a comedian and actor, will step in in their place.

Conservatives immediately suggested that the new purple candy must be transgender, and the candies were labeled “woke.” The last straw seemed to come in December when the candy introduced all-female packaging to promote International Women's Day.

Conservatives immediately suggested that the new purple candy must be transgender, and the candies were labeled “woke.” The last straw seemed to come in December when the candy introduced all-female packaging to promote International Women's Day.