The 30-second TV spot, titled "Face Time from GilletteLabs: The Next Generation of Shaving Calls," stars father-and-son TikTok stars Frank and Joe Mele.

Raheem Sterling returns as the face of Gillette Labs.

Gillette has also promised to donated $1m a year for three years to non-profit organisations with programs “designed to inspire, educate and help men of all ages achieve their personal “best” and become role models for the next generation”. The ad was directed by Kim Gehrig of the UK-based production agency, Somesuch.

The GilletteLabs with Exfoliating Bar by Gillette is an innovative razor that helps make shaving effortless. It helps remove dirt and debris before the blades pass and - thanks to its 2D FlexDisc tech - it contours to your face to help ensure max comfort and contact.

GilletteLabs with Exfoliating Bar by Gillette Introducing the world's first razor with built-in exfoliating technology engineered for optimized blade-hair interaction. Its 'scallops' premium design carefully cleans skin, wiping away dirt in one smooth stroke.

A voiceover asks “Is this the best a man can get?” The answer is no, and the film shows how men can do better by actively pointing out toxic behavior, intervening when other men catcall or sexually harass, and helping protect their children from bullies.

And that's really why we made the film. Gillette's “We Believe” was intended to promote positive action by inspiring conversations about the best men can be. Our team constantly talks with men who say they believe being a good man means not only rejecting bad behavior, but also being a role model for positive behavior.

An exfoliating body bar gives you control and allows you to decide how hard on the exfoliation you want to go. But I love them most for the mess-free - and often plastic-free - ease of use. That, and the way I leave the shower with clean, glowing, moisturized and mega soft skin every time.

Exfoliating gloves have the texture of a loofah or dry brush, but they fit over your hands like a pair of cozy winter mitts. They exfoliate your skin by removing dead skin cells - simply rub the dual-sided textured glove over your body to gently slough away old, dead skin.

Exfoliating soaps help to cleanse your skin by removing dead skin cells, calluses and acne. They also improve uneven skin tone and keep it healthy. Regular exfoliation improves blood flow, removes bacteria and impurities present on the skin and keeps it odour-free.

Exfoliating before shaving provides your razor with a much smoother surface to glide across for a smoother shave. This isn't just because excess dirt, oil and dead skin cells are removed, but also because exfoliating lifts hairs to stop them from lying flat against your skin.

The Gillette company and brand originate from the late 19th century when salesman and inventor King Camp Gillette came up with the idea of a safety razor that used disposable blades. Safety razors at the time were essentially short pieces of a straight razor clamped to a holder.