Nutri-Grain, a well-known and widely loved brand, has revolutionized the breakfast industry with its wholesome and nutritious cereal bars. Founded in the early 1980s, Nutri-Grain quickly became a hous...
The Nutri-Grain Soft Baked Breakfast Bars TV spot, 'Standoff' takes viewers on a thrilling journey with two characters: a police officer and a criminal. The advertisement opens with thrilling background music playing as the police officer and the criminal come face to face in a tense standoff. The police officer points her gun at the criminal, demanding that he puts his gun down. The criminal, on the other hand, seems unwilling to comply with the officer's demands.
As the tension builds up, the scene switches to a flashback of the criminal's childhood. We see him sitting on a park bench, opening a Nutri-Grain Soft Baked Breakfast Bar as he watches other children play. The flashback brings about a sense of understanding and empathy towards the character, revealing that he may have had a difficult and tumultuous upbringing.
The ad then switches back to the present, with the police officer and the criminal still in a standoff. Suddenly, the criminal's gun transforms into a Nutri-Grain Soft Baked Breakfast Bar, and he reaches for it instead of the gun, breaking the tension between the two characters.
This impactful commercial highlights the role of food and empathy in contentious and tense situations. The Nutri-Grain Soft Baked Breakfast Bar brings a sense of comfort and understanding, revealing the potential for food to bring resolution and break down barriers.
Nutri-Grain Soft Baked Breakfast Bars TV commercial - Standoff produced for Nutri-Grain was first shown on television on October 13, 2020.
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