Kohl's is a well-known American retail chain, founded in 1962 by Maxwell Kohl as a grocery store in Milwaukee, Wisconsin. Over the years, the company has evolved to become a department store, offering...
In a recent advertising campaign, Kohl's has taken a unique approach by featuring Laila Ali, the retired professional boxer and daughter of the legendary Muhammad Ali. The TV commercial, created to promote the Kohl's department store chain, showcases Laila Ali's integrity and hard work ethic, highlighting her as an inspiration to women everywhere.
The commercial opens with a shot of Laila Ali standing tall in front of a boxing ring, looking confident and determined. A voice-over narration then begins, describing Ali's incredible accomplishments in the ring, while emphasizing her achievements outside of it.
The camera then cuts to Ali in a series of different outfits and locations, underscoring the versatility of Kohl's clothes. Throughout the commercial, Ali discusses how her mother inspired her to work hard and never give up. She talks about her own passion for cooking and how she balances that with her other projects.
The main message of the commercial centers around Laila Ali's commitment to family and community, as well as her advocacy for healthy living. The commercial essentially positions Ali as a role model to women who aspire to achieve their goals while maintaining their sense of self.
Overall, Kohl's has successfully leveraged Laila Ali's personal brand and universal appeal in this commercial. It's a sharp reminder that although Ali is retired from the ring, she remains a fighter and a force to be reckoned with, commited to inspiring others to chase their dreams.
Kohls TV Commercial For Feauting Laila Ali produced for Kohl's was first shown on television on July 25, 2012.
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