What the Kia Optima TV commercial - Time Travel: 2006 Feat. Blake Griffin, is about.

The Kia Optima TV spot, 'Time Travel: 2006', featuring the basketball superstar Blake Griffin takes viewers on a time travel adventure back to 2006. The advertisement features Griffin as a high school student, dreaming about his future in the NBA.

The commercial opens in present-day as Blake Griffin sits in a Kia Optima. Suddenly, the car's digital display screen transports him back to his high school years in 2006. The audience is taken on a journey through time as Griffin re-lives his high school basketball days, playing with his friends, hitting the court, and watching old clips of him practicing.

The ad's creators used the popular song 'VKCE' to complement the upbeat, retro vibe of the spot. As the music plays, Griffin's younger self attempts a reverse dunk, failing miserably, but Griffin, in the present day, is able to perform the same dunk with ease in the Optima, proving that he has come a long way since his younger days.

The commercial ends with Griffin returning to the present day, driving the Kia Optima down the road, showcasing the car's sleek design and advanced features.

Overall, the Kia Optima TV spot, 'Time Travel: 2006', is a clever and creative marketing campaign that captures the attention of viewers. By featuring Blake Griffin in a relatable setting, the advertisement effectively showcases the car's advanced technology while also tapping into the nostalgia factor for audiences who remember their own dreams and hopes from years gone by. The combination of the retro music and fun, playful tone makes for an enjoyable and engaging viewing experience.

Kia Optima TV commercial - Time Travel: 2006 Feat. Blake Griffin, produced for Kia was first shown on television on February 16, 2013.