What the Psoriasis Speaks TV commercial - Rings is about.

Psoriasis Speaks is one of the leading organizations working towards the betterment of people suffering from psoriasis. Their latest TV spot, 'Rings', is an emotional and powerful representation of the daily struggles of individuals living with this skin condition.

The ad opens with a shot of a woman's hands, where we can see several rings stacked on her fingers. The camera then zooms out, revealing her entire body covered in psoriasis patches. The woman looks sad and hopeless, and it's clear that this condition has taken a toll on her confidence and self-esteem.

As the ad progresses, we see several other individuals with psoriasis, struggling with everyday tasks such as buttoning their shirts or applying makeup. The powerful message is that people with psoriasis are much more than their skin condition, and they should not be defined by it.

The ad concludes with a shot of a young girl, smiling brightly, despite visible patches of psoriasis on her arms. This final shot is a message of hope, that psoriasis does not define a person, and they can still lead a happy and fulfilling life.

The 'Rings' TV spot by Psoriasis Speaks is a heart-wrenching portrayal of the daily struggles of living with psoriasis. It's a call to action to society to increase awareness and understanding of this condition and to support those affected by it. It also highlights the importance of keeping a positive attitude and not letting psoriasis define who you are as a person.

Psoriasis Speaks TV commercial - Rings produced for Psoriasis Speaks was first shown on television on August 26, 2013.