The ad's core message is that having a Red Bull will make you a new, better person. Rather than sitting around complaining, drinking a Red Bull energizes the parrots to get active and do their own thing.

The product's charming and witty advertising campaign was created together with Johannes Kastner. Art director Horst Sambo's skilful hand then gave birth to the brand's cartoon incarnation, which Tibor Hernádi lovingly brought to life in the film studio. Today, the campaign is run in more than 170 countries worldwide.

Sign up to track 102 nationally aired TV ad campaigns for Red Bull. In the past 30 days, Red Bull has had 5,175 airings and earned an airing rank of #162 with a spend ranking of #148 as compared to all other advertisers.

One of the earliest and most iconic Red Bull ads was the “Red Bull Gives You Wings” campaign. The campaign first aired in 1997. The Red Bull advertising created a series of television commercials that featured people performing daring stunts and achieving seemingly impossible feats after drinking Red Bull.

The slogan “Red Bull Gives You Wings” is one of the most iconic slogans in the world. It was first introduced in 1987 and has been used consistently ever since. The slogan perfectly captures the essence of the brand – that Red Bull gives you the energy and confidence to take on any challenge.

Red Bull Gives You Wings.

Adrian Newey On this week's episode of F1's Beyond The Grid podcast, presented by Paramount+, Tom Clarkson is joined by one of the greatest Formula 1 designers of all-time, and one of the key figures behind Red Bull winning their sixth constructors' title this year: Adrian Newey.

The Austrian-based energy drink company – famous for its promise to “give you wings” - agreed to pay over $13 million to settle a proposed class action that accused the company and its U.S. subsidiaries of falsely advertising that its energy drinks enhance performance, concentration and reaction speed, allowing the ...

One of the keys to Red Bull's marketing strategy is its sponsorship and event strategy. They use a variety of tactics to engage with their audience, including publicity stunts, events that they create, and sponsorship of other events and experiences.

Red Bull TV allows you to enjoy unrivaled access to sports events, esports, music festivals, films, videos, documentaries, and shows from locations that span the globe.

By aligning the brand with extreme sports and high-energy, Red Bull is able to link its product to exactly what their audience wants to see. Red Bull's approach to marketing is consumer-centric, but it's positioning in the market allows it to engage people who aren't even consumers of the product.

Red Bull's mission is clear, we 'Give Wings to People and Ideas'. Each marketing team accomplishes this in unique ways. We inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life.