Excedrin is a well-known brand of over-the-counter pain relief medication that is primarily used to treat headaches, including migraines and tension headaches. The company behind Excedrin is GlaxoSmit...
Title: Excedrin Excels: A Journey to Perseverance
Opening shot: A bustling cityscape with people moving hurriedly, showcasing the vibrancy of a typical morning.
Voiceover (V.O): In a world that never stops, where life demands the most from you, sometimes you need a little help to excel.
Cut to: A woman, let's call her Sarah, in her mid-30s, standing in front of a mirror, looking visibly frustrated. She has an exam tomorrow and hasn't been able to focus due to a relentless, throbbing headache.
V.O: Meet Sarah. She's exceptional in every way, but today, her mind is clouded by a pounding headache that threatens to derail her plans.
Sarah takes a deep breath and reaches for a bottle of Excedrin from her bag. She pops two pills and washes them down with water.
The screen splits: On one side, we see Sarah's headache symptoms represented by a cloudy, dark storm brewing over her head. On the other side, we see the Excedrin pills working their magic, portrayed as tiny warriors assembling to fight the storm.
V.O: Excedrin, a trusted companion on Sarah's journey to success, fights her headache symptoms so she can excel.
Cut to: Sarah sitting at her desk, studying diligently, as the storm over her head dissipates, revealing a clear sky.
V.O: With Excedrin's fast-acting formula, she feels relief in minutes, empowering her to focus on what matters most.
A montage ensues, showcasing Sarah engaging in various activities with confidence and determination: nailing her presentation at work, acing her exam, and celebrating small victories with friends.
V.O: Excedrin, igniting greatness within you, one headache at a time.
As the montage transitions into the closing shot, Sarah stands on a rooftop, looking over the city with a beaming smile on her face.
V.O: Excedrin Excels – because when you conquer your headaches, you conquer the world.
Closing shot: The Excedrin logo appears on the screen, accompanied by the tagline, "Excedrin: Propel Your Potential."
Fade out.
Note: This TV commercial concept for Excedrin aims to highlight the common struggles individuals face when trying to excel in their daily lives. By portraying Sarah's journey and the relief she receives from Excedrin, the commercial emphasizes the role the brand plays in empowering individuals to overcome headaches and reach their full potential. The visual metaphor of the storm and the tiny warriors showcases the effectiveness of the product, creating a memorable and impactful commercial.
Excedrin TV Commercial , Excedrine Excels produced for Excedrin was first shown on television on January 6, 2013.
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