Preparation H is a company that specializes in producing products for the temporary relief of hemorrhoid symptoms. The company, which is based in the United States, was first established in 1935 as a...
Preparation H Soothing Relief is a TV spot that tackles the sensitive topic of discomfort in a humorous way. The ad features a man who appears to be uncomfortable and is fidgeting in his seat. He then breaks the fourth wall by directly addressing the audience and pointing out the discomfort he is experiencing "back there".
The ad then goes on to show different scenarios where the man is unable to sit comfortably, including at the office and in a movie theater. However, the mood of the commercial changes when the Preparation H Soothing Relief cream is introduced. The man is seen applying the cream, and suddenly, he's back to his comfortable self, with a big smile on his face.
The ad utilizes humor to break the ice surrounding a sensitive topic and make viewers feel comfortable discussing an embarrassing issue. It also demonstrates how Preparation H Soothing Relief can provide relief from discomfort, making the user feel like they can get back to their day-to-day activities with ease.
Overall, the Preparation H Soothing Relief TV spot is a clever and effective way of promoting the product, while also addressing a taboo subject. It encourages people to seek relief, with the peace of mind that it can be done discreetly and effectively.
Preparation H Soothing Relief TV commercial - Discomfort Back There produced for Preparation H was first shown on television on June 2, 2020.
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