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Advertisers of the Coca-Cola 2013 Super Bowl TV Spot, 'Security Cameras'

Coca-Cola 2013 Super Bowl TV commercial - Security Cameras
Coca-Cola

Coca-Cola is a multinational beverage corporation that was founded in 1886 by John Pemberton in Atlanta, Georgia. The company's signature product is its namesake cola, Coke, which has become a globall...

What the Coca-Cola 2013 Super Bowl TV commercial - Security Cameras is about.

Coca-Cola 2013 Super Bowl TV commercial - Security Cameras

The Coca-Cola 2013 Super Bowl TV Spot titled 'Security Cameras' was a heartwarming commercial that had viewers falling in love with the brand all over again. At first, the commercial seemed like a montage of security camera footage from different parts of the world. However, once the focus shifted to the people in the footage and their interactions with one another, it became clear that the footage had been strategically curated to illustrate the message of the advertisement.

As the video continued, different scenes emerged, including a young couple stealing a kiss in an elevator, a young boy cheering up his little sister with a Coke after she had fallen down, and workers breaking out into a spontaneous dance routine. Even the security guards couldn't resist getting in on the action, starting a dance-off among themselves.

The commercial's theme of unity and positivity was reflected in the use of multiple languages throughout the montage and the brand's famous tagline, 'Open Happiness.' It was a brilliant move on Coca-Cola's part, showing that happiness is a universal language spoken by all.

Overall, 'Security Cameras' was a commercial that transcended the typical product advertisements seen during the Super Bowl. It showcased the profound impact Coca-Cola has had on bringing people together from all walks of life, and it did so with a simple yet powerful message. The commercial was effective in getting viewers to connect emotionally with the brand and made them want to join the millions of people in the world who enjoy a good Coca-Cola beverage, hoping that it would bring them closer to the people they care about.

Coca-Cola 2013 Super Bowl TV commercial - Security Cameras produced for Coca-Cola was first shown on television on February 2, 2013.

Song from commercial Coca-Cola 2013 Super Bowl TV Spot, 'Security Cameras'

"Give a Little Bit" by Roger Hodgson (Supertramp)

"Give a Little Bit" is a song by Roger Hodgson, co-founder of the British rock band Supertramp. The song was released as the opening track on Supertramp's 1977 album "Even in the Quietest Moments..." and was also released as a single the same year.

Message and Meaning

The song is known for its positive and uplifting message, encouraging people to show kindness and love to one another. In an interview, Hodgson said the song is "basically saying: just show you care. Reach out and show you care".

Legacy

"Give a Little Bit" has become one of Supertramp's most popular and enduring songs, and has been covered by numerous artists over the years. In addition to "Give a Little Bit", Hodgson also wrote and co-wrote many of Supertramp's other hits, including "Breakfast in America", "The Logical Song", and "Dreamer".

Performances

Hodgson has continued to perform "Give a Little Bit" as a solo artist, and there are many live recordings and performances of the song available online. The song remains a beloved classic and a testament to Hodgson's songwriting talent.

Frequently Asked Questions about coca-cola 2013 super bowl tv spot, 'security cameras'

Hey Kid, Catch! "Hey Kid, Catch!" is a television commercial for Coca-Cola starring Pittsburgh Steelers defensive tackle "Mean" Joe Greene. The commercial debuted on October 1, 1979, and was re-aired multiple times, most notably during Super Bowl XIV in 1980.

Features actual company employees. And the song. Happy performed by a musician blowing across different sized coke bottles.

Coca-Cola has pulled out of Super Bowl advertising for the second year in a row as part of their strategy, the beverage brand being focused on existing sports marketing plans, leaving the way clear for Pepsi.

nine-year-old Appearing first during Super Bowl XIV in 1980, along with the unforgettable line “Hey Kid, Catch!,” the ad was an instant favorite. The famous line was uttered by a newly smiling Greene as he tossed his Pittsburgh Steelers jersey to then nine-year-old Tommy Okon (the child fan).

personality Gigi Hadid Thoughout April and May, a Coca-Cola advert featuring model, mum and TV personality Gigi Hadid will air on TV, video on demand, cinema and out of home, to encourage people to get together to share food and 'meaningful moments'.

"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial. Many listeners called radio stations begging to hear it.

Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL).

Super Bowl LVII will take place February 12 at State Farm Stadium in Glendale, Arizona, and brands are gearing up for advertising's biggest night.

  • E*TRADE from Morgan Stanley. 61.1K subscribers.
  • Peacock. 1.21M subscribers.
  • The Farmer's Dog. 4.02K subscribers.
  • Booking.com.
  • priceline.
  • e.l.f. Cosmetics.
  • Made by Google.

Many Super Bowl advertisements have become iconic and well known because of their quality, unpredictability, humor, and use of special effects. In recent years, advertisers have also attempted to stand out from others by producing ads with cinematographic qualities, and ads that channel emotions and real-world issues.

Coca-Cola, which took a hit due to the closure of stadiums and movie theaters during the pandemic, said it wouldn't advertise this year to ensure it's "investing in the right resources during these unprecedented times," the AP reports.

Tommy Okon, 9 when the ad was filmed, is now 46, living in Yonkers with his wife and four kids, and running a stone fabrication company in the Bronx. His association with the commercial hasn't dogged him, he said, because it's not as if people recognize him or ask him about it daily.

Watch the NFL's Super Bowl LIV commercial starring Justin Tuck, Saquon Barkley, Jim Brown, Drew Brees, Ray Lewis, youth player Maxwell "Bunchie" Young and more. Here's to the next 100 years.

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Agenices

Agenices of the Coca-Cola 2013 Super Bowl TV Spot, 'Security Cameras'

Coca-Cola 2013 Super Bowl TV commercial - Security Cameras
360i

360i is a digital marketing agency that specializes in creating innovative solutions to help brands connect with their target audience. Founded in 1998, the company has grown to become one of the most...

Coca-Cola 2013 Super Bowl TV commercial - Security Cameras
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Coca-Cola 2013 Super Bowl TV commercial - Security Cameras
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

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