About NAPA Auto PartsNAPA Auto Parts is a leading retailer of specialty automotive parts and accessories with over 6,000 stores in North America. The company was founded in 1925 and has since become o...
In 2013, NAPA Auto Parts released a memorable and entertaining Super Bowl TV spot titled 'Know How,' featuring the talented actor Patrick Warburton. This commercial captivated viewers with its clever humor and showcased the expertise and quality of NAPA's products and services.
The ad begins with Patrick Warburton, known for his deep and distinctive voice, driving a car that suddenly breaks down in the middle of nowhere. As Patrick steps out of the vehicle, lamenting his misfortune, a group of NAPA Auto Parts employees magically appears, dressed in their signature blue work attire.
The NAPA crew wastes no time in coming to Patrick's rescue. With their encyclopedic knowledge and superior automotive skills, they epitomize what NAPA's 'Know How' is all about. They effortlessly diagnose the issue with the car and begin fixing it with their impressive precision.
While the NAPA employees work diligently on the car, Patrick engages in witty banter with them, showcasing his comedic talent. His dry humor and clever remarks add an amusing twist to the commercial, making it both memorable and enjoyable for viewers.
As the spot reaches its climax, Warburton stands alongside the NAPA team, marveling at their expertise and the remarkable transformation of his broken-down car. With a confident smile, he delivers NAPA Auto Part's new slogan: "NAPA Know How, now that's a line you can trust!"
The 'Know How' NAPA Super Bowl TV spot not only entertained audiences but also effectively communicated NAPA's brand promise. It highlighted the reliability, professionalism, and top-notch knowledge that customers can expect from NAPA Auto Parts. By featuring Patrick Warburton, a beloved actor known for his distinct voice and humor, the commercial left a lasting impression on viewers.
NAPA's 2013 Super Bowl TV spot, 'Know How,' with Patrick Warburton, successfully combined humor, top-notch automotive expertise, and memorable branding to create an entertaining and effective advertisement that resonated with audiences. It showcased NAPA Auto Parts as the go-to destination for all your automotive needs, emphasizing the confidence and trustworthiness associated with their brand.
NAPA 2013 Super Bowl TV commercial - Know How Feat. Patrick Warburton produced for NAPA Auto Parts was first shown on television on February 2, 2013.
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