What the The Real Cost TV commercial - Little Lungs in a Great Big World: Birthday is about.

Title: The Real Cost TV Spot, 'Little Lungs in a Great Big World: Birthday'

In this captivating television spot titled "Little Lungs in a Great Big World: Birthday," The Real Cost Foundation brings to life an imaginative and thought-provoking journey that showcases the harmful effects of smoking on young lungs.

The commercial opens with a vivid scene, evoking the atmosphere of a child's birthday party. Colorful balloons hover in the air, and a vibrant cake, adorned with candles, takes center stage. The protagonist, a young child with exaggeratedly tiny lungs, stands amidst the festivity.

As the camera zooms in on the child's face, we witness a mix of curiosity and trepidation. The child's eyes are wide with anticipation, eager to explore the world beyond their "tiny lungs." Then, with a focused determination, they take a deep breath, only to be thwarted by their impaired respiratory system.

In an instant, the child's surroundings transform into an enchanting and captivating world. However, their experience is tainted by the persistent reminder of their limited lung capacity. Each breath becomes a struggle, as the child's physical limitations hinder their ability to fully engage with their surroundings.

The commercial powerfully depicts the child's journey through beautifully crafted scenes. We follow them as they attempt to climb a towering tree but are forced to pause halfway due to breathlessness. We witness their frustration as they tirelessly try to blow bubbles, only to watch them pop before they can fully form. Despite the child's boundless curiosity and exuberance, their tiny lungs hold them back from fully experiencing the world around them.

The imagery in this TV spot is intended to provoke emotion and encourage viewers to reflect upon the damaging effects of smoking on the young. By juxtaposing the child's limited lung capacity with their innocent desire to explore, The Real Cost Foundation underscores the importance of safeguarding youth from the dangers of smoking.

As the commercial concludes, the focus shifts to a powerful on-screen message: "Tobacco can stunt your lungs' growth." The message serves as a reminder of the significant harm that smoking poses to young individuals, hindering their potential for a vibrant and healthy future.

"The Real Cost TV Spot, 'Little Lungs in a Great Big World: Birthday'" captures both the wonder and frustration felt by children with compromised lung function. Through its artful storytelling and provocative imagery, it delivers a vital message about the importance of protecting young lungs and making informed choices about smoking.

Note: The Real Cost Foundation is an organization dedicated to educating young people about the dangers of tobacco and nicotine. Their "Little Lungs in a Great Big World" campaign aims to discourage smoking and promote healthier choices among teenagers.

The Real Cost TV commercial - Little Lungs in a Great Big World: Birthday produced for The Real Cost was first shown on television on April 9, 2018.