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The Real Cost TV commercial - Little Lungs in a Great Big World: Birthday
The Real Cost

The Real Cost is a youth tobacco prevention campaign by the United States Food and Drug Administration (FDA). The campaign aims to educate young people about the harmful effects of using tobacco produ...

What the The Real Cost TV commercial - Little Lungs in a Great Big World: Birthday is about.

The Real Cost TV commercial - Little Lungs in a Great Big World: Birthday

Title: The Real Cost TV Spot, 'Little Lungs in a Great Big World: Birthday'

In this captivating television spot titled "Little Lungs in a Great Big World: Birthday," The Real Cost Foundation brings to life an imaginative and thought-provoking journey that showcases the harmful effects of smoking on young lungs.

The commercial opens with a vivid scene, evoking the atmosphere of a child's birthday party. Colorful balloons hover in the air, and a vibrant cake, adorned with candles, takes center stage. The protagonist, a young child with exaggeratedly tiny lungs, stands amidst the festivity.

As the camera zooms in on the child's face, we witness a mix of curiosity and trepidation. The child's eyes are wide with anticipation, eager to explore the world beyond their "tiny lungs." Then, with a focused determination, they take a deep breath, only to be thwarted by their impaired respiratory system.

In an instant, the child's surroundings transform into an enchanting and captivating world. However, their experience is tainted by the persistent reminder of their limited lung capacity. Each breath becomes a struggle, as the child's physical limitations hinder their ability to fully engage with their surroundings.

The commercial powerfully depicts the child's journey through beautifully crafted scenes. We follow them as they attempt to climb a towering tree but are forced to pause halfway due to breathlessness. We witness their frustration as they tirelessly try to blow bubbles, only to watch them pop before they can fully form. Despite the child's boundless curiosity and exuberance, their tiny lungs hold them back from fully experiencing the world around them.

The imagery in this TV spot is intended to provoke emotion and encourage viewers to reflect upon the damaging effects of smoking on the young. By juxtaposing the child's limited lung capacity with their innocent desire to explore, The Real Cost Foundation underscores the importance of safeguarding youth from the dangers of smoking.

As the commercial concludes, the focus shifts to a powerful on-screen message: "Tobacco can stunt your lungs' growth." The message serves as a reminder of the significant harm that smoking poses to young individuals, hindering their potential for a vibrant and healthy future.

"The Real Cost TV Spot, 'Little Lungs in a Great Big World: Birthday'" captures both the wonder and frustration felt by children with compromised lung function. Through its artful storytelling and provocative imagery, it delivers a vital message about the importance of protecting young lungs and making informed choices about smoking.

Note: The Real Cost Foundation is an organization dedicated to educating young people about the dangers of tobacco and nicotine. Their "Little Lungs in a Great Big World" campaign aims to discourage smoking and promote healthier choices among teenagers.

The Real Cost TV commercial - Little Lungs in a Great Big World: Birthday produced for The Real Cost was first shown on television on April 9, 2018.

Frequently Asked Questions about the real cost tv spot, 'little lungs in a great big world: birthday'

Little Lungs in a Great Big World is a stop-motion animated tragicomedy educational public service announcement series that is part of a campaign for the FDA Center for Tobacco Products by FCB named "The Real Cost." The advertisements, released on March 15, 2017, were directed by British animator Peter Sluszka and ...

Director Peter Sluszka To refresh your memory: Back in 2017, Hornet Director Peter Sluszka first introduced “Little Lungs in a Great Big World” with the creation of five films for the FDA Center for Tobacco Products.

British rower and three-time Olympic gold medalist Pete Reed is reported to hold the largest recorded lung capacity of 11.68 litres; US swimmer Michael Phelps is also said to have a lung capacity of around 12 litres.

Breathing in They contract to pull your rib cage both upward and outward when you inhale. As your lungs expand, air is sucked in through your nose or mouth. The air travels down your trachea, or windpipe, and into your lungs. After passing through your bronchial tubes, the air travels to the alveoli, or air sacs.

Birds breathe with greater efficiency than humans due to the structure of their lungs - looped airways that facilitate air flows that go in one direction - a team of researchers has found through a series of lab experiments and simulations.

Shrinking lung syndrome (SLS) is a rare complication of systemic autoimmune disease. It occurs most commonly in systemic lupus erythematosus but there are rare reports of it developing in systemic sclerosis, Sjogren's syndrome, and rheumatoid arthritis.

The bronchus in the lungs are lined with hair-like projections called cilia that move microbes and debris up and out of the airways.

Lung pain is often felt when you breathe in and out, either on one or both sides of your chest. Technically, the pain isn't coming from inside the lungs, since they have very few pain receptors. Instead, the pain may come from the lining of the lungs, which does have pain receptors.

The world's largest lungs are those of the blue whale Balaeonoptera musculus. Its two lungs have a combined, total capacity of approximately 5,000 litres of air. Extremely efficient, its enormous lungs can transfer up to 90% of their inhaled air into the whale's bloodstream.

British rower and three-time Olympic gold medalist Pete Reed is reported to hold the largest recorded lung capacity of 11.68 litres; US swimmer Michael Phelps is also said to have a lung capacity of around 12 litres.

The changes of lung capacity in elderly women by life span (Unit)

Variables60–69 years (N=22)70–79 years (N=22)
PEF (l)*4.75 ± 1.19‡4.05 ± 1.43
MEF 75%*4.37 ± 1.05‡3.68 ± 1.35
MEF 50%*2.59 ± 0.7‡2.23 ± 0.88
MEF 25%0.98 ± 0.470.76 ± 0.29

"It's not a death sentence by any means. Many people will live into their 70s, 80s, or 90s with COPD.” But that's more likely, he says, if your case is mild and you don't have other health problems like heart disease or diabetes.

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