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Walmart Walmart+ TV commercial - Los socios: Estar juntos
Walmart

Walmart is one of the most recognizable retail giants in the world, renowned for its vast network of stores and wide range of products. With its humble beginnings as a small discount store in Arkansas...

What the Walmart Walmart+ TV commercial - Los socios: Estar juntos is about.

Walmart Walmart+ TV commercial - Los socios: Estar juntos

Walmart+ TV Spot, 'Los socios: Estar juntos' is an advertisement that is aimed at promoting Walmart+ services to its Spanish-speaking customers. The advert features people from various backgrounds and walks of life coming together to shop for their everyday needs at Walmart+. The ad focuses on the idea of togetherness and community, portraying Walmart+ as a service that helps bring people together.

The ad begins with a group of people chatting about their shopping experience at Walmart+. They discuss the convenience and value of Walmart+ shipping service, which allows them to get their groceries and other household essentials delivered right to their doorstep. The ad then showcases various families and friends, shopping at Walmart+ and benefiting from its services.

One scene shows a young couple ordering groceries on their phone while they cuddle together on a couch. Another shows an elderly couple excitedly opening a package of fresh produce they received from Walmart+. The ad also shows different families and friends shopping together in-store, with Walmart+ members receiving exclusive perks like free shipping and mobile scan-and-go checkout.

Throughout the ad, there is a feeling of warmth and connection, as if Walmart+ is part of the family. The voiceover, in Spanish, reinforces this feeling with the phrase "Los socios de Walmart+ están juntos en todo momento," which translates to "Walmart+ members are always together."

Overall, the Walmart+ TV Spot, 'Los socios: Estar juntos,' is a heartwarming and inclusive advertisement that showcases Walmart+ services and how it brings people together. The ad appeals to the Spanish-speaking community, addressing them in their own language, and showing that Walmart+ is committed to serving all their customers' needs.

Walmart Walmart+ TV commercial - Los socios: Estar juntos produced for Walmart was first shown on television on April 23, 2023.

Frequently Asked Questions about walmart walmart+ tv spot, 'los socios: estar juntos'

Sign up to track 1,183 nationally aired TV ad campaigns for Walmart, a Super Bowl advertiser. In the past 30 days, Walmart has had 5,649 airings and earned an airing rank of #140 with a spend ranking of #30 as compared to all other advertisers.

Walmart uses many different ways to advertise, such as commercials on TV, billboards, social media, and eCommerce websites. They offer safe shipping options that give online customers the best quality of service.

Walmart customers are searching - we can help them find you. There are three kinds of Sponsored Search advertising: Sponsored Products ads appear in high-visibility placements, including within relevant search results and on item pages. A click advances customers to your product's item page.

As part of the strategy, Walmart has created multiple Twitter handles, each targeting a different audience with the information and messages that pertain to them. That way, each audience receives more relevant information and isn't turned off by irrelevant messages.

Walmart's Target Audience The target audience of Walmart is low to middle-class rural families. These people want to shop conveniently in a single location. The price and discounts are something they look for while shopping.

Walmart currently works with influencers to promote its groceries and apparel, as well as its Walmart+ loyalty program. Influencers often have large followings on Instagram, YouTube and TikTok and recommend products by posting affiliate links. They earn a commission when a customer uses the link to make a purchase.

Walmart marketing strategy focuses on providing the best value to customers by offering a wide variety of products at competitive prices. Their marketing mix, also known as the 4Ps, includes strategies for price, product, point of sale, and promotion.

Even though Walmart is the biggest company in the world, it does not focus on its size or power in its messaging. It mostly emphasizes its family character and affordability (EDLP - everyday low prices), and as such it is a Regular Guy type of brand. “Save money, live better.”

Walmart's current strategy regarding global market development is to keep it different with each country; they personalize each strategy based on the country they are in. Walmart changes their name in each country, hoping to target that country's consumers rather than those who go solely based on the Walmart brand.

Numerator found that Walmart's typical shopper in the US is a white woman between 55 and 64 years old, who is married and living in the suburbs of the Southeast. She typically has an undergraduate degree and earns about $80,000 per year.

The Walmart Content Marketing Strategy is a search-first approach that prioritises high-intent over high-volume to drive conversions and revenue.

The Walmart mission statement is “to save people money so that they can live better.” And the Walmart vision statement is “to be the destination for customers to save money, no matter how they want to shop.” Walmart is one of the largest retailers in the world.

Videos

Watch Walmart Walmart+ TV Commercial, 'Los socios: Estar juntos'

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Actors

Actors who starred in Walmart Walmart+ TV Spot, 'Los socios: Estar juntos'

George Paez photo
Octavio Solorio photo
Agenices

Agenices of the Walmart Walmart+ TV Spot, 'Los socios: Estar juntos'

Walmart Walmart+ TV commercial - Los socios: Estar juntos
Haworth Marketing & Media

Haworth Marketing & Media is a leading advertising and marketing agency based in Minneapolis, Minnesota. The company was founded in 1970 by Tom Haworth and has since grown to become a nationally recog...

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