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Advertisers of the Dairy Queen $5 Buck Lunch TV Spot, 'Gearing Up'

Dairy Queen $5 Buck Lunch TV commercial - Gearing Up
Dairy Queen

Dairy Queen, often referred to as DQ, is a popular American chain of fast-food restaurants that specializes in soft-serve ice cream and burgers. The company was founded in 1940 by John Fremont McCullo...

What the Dairy Queen $5 Buck Lunch TV commercial - Gearing Up is about.

Dairy Queen $5 Buck Lunch TV commercial - Gearing Up

Title: Gearing Up for Deliciousness: Dairy Queen $5 Buck Lunch TV Spot

Introduction:In the fast-paced world of advertising and marketing, Dairy Queen unveiled a captivating TV spot named 'Gearing Up' to promote their famous $5 Buck Lunch. Throwing customers into a whirlwind of flavor, excitement, and mouth-watering menu items, this memorable advertisement captures the essence of Dairy Queen's commitment to delivering affordable and delicious meals to its hungry customers. Let's dive into the world of Dairy Queen's 'Gearing Up' TV spot and discover the ultimate lunchtime experience.

The Set:The Dairy Queen 'Gearing Up' TV spot transports viewers to a sunny day at a beachside town, creating a vibrant and uplifting atmosphere. The vibrant colors, energetic background music, and cheery staff members set the stage for an exciting lunchtime adventure.

The Plot:The TV spot kicks off with a charismatic narrator, inviting viewers to join the thrilling journey of the $5 Buck Lunch at Dairy Queen. The camera cuts to a lineup of enthusiastic customers, eagerly waiting to experience the mouthwatering meal options offered.

As the narrator introduces the main attraction, the $5 Buck Lunch, the screen fills with images of bountiful plates showcasing the diverse menu items. From the classic DQ cheeseburger, crispy chicken wraps to irresistible sides like fries and a refreshing beverage, the visual feast leaves viewers craving for their own $5 Buck Lunch experience.

The Pace:Shot with fast-paced editing and quick transitions, the 'Gearing Up' TV spot captures the excitement and energy of enjoying a satisfying meal in a vibrant atmosphere. The dynamic camera movements keep the audience engaged, from close-ups of sizzling burgers to playful shots of the customers enjoying their meals.

The Highlight:Through creative storytelling, the 'Gearing Up' TV spot incorporates a friendly competition between two friends who both order the $5 Buck Lunch. As the friends challenge each other to finish their meals, their playful banter adds a touch of humor and relatability to the narrative.

The Conclusion:As the 'Gearing Up' TV spot nears its conclusion, the narrator reminds viewers that the Dairy Queen $5 Buck Lunch offers incredible value and an unbeatable dining experience. The camera pans out, revealing a bustling Dairy Queen restaurant filled with satisfied customers of all ages, enjoying the scrumptious $5 Buck Lunch.

The Call-to-Action:To wrap up the advertisement, the voiceover prompts viewers to head to their nearest Dairy Queen location and join the lunchtime revolution by ordering their very own $5 Buck Lunch. The screen transitions to the iconic Dairy Queen logo and the catchy jingle that leaves a lasting impression.

Final Thoughts:The Dairy Queen 'Gearing Up' TV spot showcases the brand's commitment to providing affordable, mouth-watering meals in a fun and vibrant environment. By utilizing engaging visuals, exciting storytelling, and relatable characters, Dairy Queen effectively captivates audiences, leaving them craving the ultimate lunchtime treat. So, get ready to gear up for a memorable dining experience with Dairy Queen's $5 Buck Lunch!

Dairy Queen $5 Buck Lunch TV commercial - Gearing Up produced for Dairy Queen was first shown on television on February 26, 2017.

Frequently Asked Questions about dairy queen $5 buck lunch tv spot, 'gearing up'

However you keep time, the DQ $5 Buck Lunch is now available all day every day.

Spring will begin on March 20, and Dairy Queen is planning to mark the arrival of everyone's favorite season by celebrating a Free Cone Day. “We like to think of Free Cone Day as the beginning of our favorite season – treat season!

On March 20, the first day of spring, Free Cone Day will be celebrated at participating DQ® restaurants* nationwide. A much-loved DQ tradition to ring in the warm weather season, on Free Cone Day, fans can get one free small vanilla soft-serve cone complete with a curl on top (limit one per fan, while supplies last).

Every Dairy Queen customer gets one free vanilla soft-serve cone to help usher in warmer weather. “We like to think of Free Cone Day as the beginning of our favorite season - treat season!

For ice cream fans, it's also free cone day at Dairy Queen. To celebrate the start of spring, Dairy Queen is kicking off what it calls "treat szn" (or treat season) by offering a free small vanilla cone to customers at participating U.S. non-mall locations on Monday.

Everyone can get a FREE small vanilla soft-serve cone. No strings were attached. You only had to visit a participating Dairy Queen on Free Cone Day from open to close - typically 11 a.m. to 10 p.m. - to get your freebie.

1979. The first ever Ben & Jerry's Free Cone Day in the history of history! It was our way of thanking everyone for all the love and support they showed us that first year of business in a renovated gas station in Burlington, Vermont.

While our soft serve product used to be categorized as “ice milk,” the Food and Drug Administration (FDA) eliminated this category of product to allow companies the ability to market frozen dairy products as “reduced-fat,” “light,” and “low-fat” ice cream.

There's no need to avoid ice cream altogether when a wide range of lactose and dairy-free ice cream options are available. The main difference is that lactose-free products are made from real dairy ingredients where the lactose has been removed. Dairy-free products are made from plant ingredients containing no dairy.

September 22 is National Ice Cream Cone Day! Although ice cream is often associated with the summertime, there's no rule against enjoying a scoop or two during fall and winter. Ice cream is a delicious treat that can (and should!) be enjoyed year-round, regardless of the weather.

1979. The first ever Ben & Jerry's Free Cone Day in the history of history! It was our way of thanking everyone for all the love and support they showed us that first year of business in a renovated gas station in Burlington, Vermont.

In case you're wondering how it all started, in the spring of 1979, co-founders Ben Cohen and Jerry Greenfield kickstarted Free Cone Day to honor their first year in business.

Videos

Watch Dairy Queen $5 Buck Lunch TV Commercial, 'Gearing Up'

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Actors

Actors who starred in Dairy Queen $5 Buck Lunch TV Spot, 'Gearing Up'

Aric Floyd photo
Daniel Acker photo
Hannah Kat Jones photo
John Bubniak photo
Matthew Haddad photo
Sedona James photo
Agenices

Agenices of the Dairy Queen $5 Buck Lunch TV Spot, 'Gearing Up'

Dairy Queen $5 Buck Lunch TV commercial - Gearing Up
Clarity Coverdale Fury Advertising (CCF)

Clarity Coverdale Fury Advertising, or CCF for short, is a Minneapolis-based advertising agency known for its creative and strategic approach to advertising. Established in 1979, the agency has grown...

Dairy Queen $5 Buck Lunch TV commercial - Gearing Up
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Products

Products Advertised

Dairy Queen $5 Buck Lunch
Dairy Queen Chocolate Sundae
Dairy Queen Deluxe Cheeseburger
Dairy Queen Deluxe Cheeseburger Lunch
Dairy Queen Fries
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