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Advertisers of the Payless Shoe Source TV Spot, 'Back-to-School With Payless'

Payless Shoe Source TV commercial - Back-to-School With Payless
Payless Shoe Source

Payless Shoe Source is a leading American discount footwear retailer. Founded in 1956 in Topeka, Kansas as a family-owned business, the company has since grown into a national chain with stores all ac...

What the Payless Shoe Source TV commercial - Back-to-School With Payless is about.

Payless Shoe Source TV commercial - Back-to-School With Payless

Title: Back-to-School With Payless: The Perfect Footwear for Every Student

Introduction:As summer fades away and the anticipation of a new school year sets in, students everywhere embark on their annual back-to-school shopping spree. From backpacks to new clothes, each item holds the promise of a fresh start. And at the forefront of this exciting adventure is Payless Shoe Source, a retail powerhouse that fulfills every student's footwear needs. In their captivating TV spot, aptly named "Back-to-School With Payless," they invite students of all ages to discover the perfect shoes that blend style, comfort, and affordability.

Scene 1: A Vibrant ClassroomThe ad opens with a vibrant classroom bustling with energy as students prepare for the new school year. The camera pans across rows of colorful backpacks, textbooks, and school supplies. A diverse group of students with beaming smiles stands at the front, their feet adorned with a wide variety of Payless shoes that reflect their unique personalities.

Scene 2: The Power of ChoiceCutting to a display of shelves teeming with stylish footwear, the voiceover highlights Payless Shoe Source's commitment to providing a wide array of shoe choices for every student. Whether it's trendy sneakers, classic flats, durable boots, or athletic shoes for gym class, Payless has it all. The camera zooms in on different pairs of shoes, capturing their intricate details and emphasizing their quality craftsmanship.

Scene 3: A Styling AdventureThe spot transitions to a fun montage showcasing students trying on different shoes, mixing and matching them with various outfits. Apart from the traditional black and white footwear, Payless offers a rainbow of options, from bold prints to sparkly designs that let young individuals express their unique style. The ad emphasizes that every student can find the perfect pair to boost their confidence and set them apart from the crowd.

Scene 4: Comfort That LastsIn this scene, the focus shifts to showcasing the comfort and durability of Payless shoes. Students engaged in various activities, such as playing basketball or dancing, experience the flexibility and support offered by the shoes. As they move effortlessly, the narration emphasizes that Payless prioritizes both style and comfort, allowing students to tackle their busy days with ease.

Scene 5: Affordability Comes FirstThe TV spot concludes with a heartfelt message about Payless Shoe Source's commitment to affordability, inviting parents to make the most of their hard-earned money. The camera zooms out to reveal families happily checking out at the Payless register, their budgets intact and their children blissfully wearing their new shoes. The voiceover assures viewers that every pair at Payless is reasonably priced, ensuring parents can provide their kids with quality footwear without breaking the bank.

Conclusion:"Back-to-School With Payless" is a TV spot that captures the essence of the back-to-school season. From the vibrant classroom scene to the empowering choices available, Payless Shoe Source showcases its dedication to providing stylish, comfortable, and affordable footwear for students. As parents and children embark on their annual shoe shopping expedition, Payless Shoe Source stands ready to equip each student with the perfect pair of shoes, allowing them to step into the new school year with confidence and style.

Payless Shoe Source TV commercial - Back-to-School With Payless produced for Payless Shoe Source was first shown on television on July 29, 2018.

Frequently Asked Questions about payless shoe source tv spot, 'back-to-school with payless'

Established in 1956 by cousins Louis and Shaol Pozez, Payless was a privately held company owned by Blum Capital, and Golden Gate Capital. In 1961, it became a public company as the Volume Shoe Corporation which merged with The May Department Stores Company in 1979.

Payless - Our motto: When in doubt, buy 'em all.

Payless has relaunched, with a slightly different name. The budget shoe store closed more than 2,000 stores in North America last year after filing for its second bankruptcy. Good news, shoe lovers!

But it also faced profound challenges. Many malls and shopping centers were entering a death spiral, with falling foot traffic, store closings and underinvestment. People were increasingly buying shoes online, along with most everything else. Payless had underinvested in its information technology infrastructure.

Amid the fitness and sneaker crazes of the 1980s, Payless found success with its Pro Wings sneakers. Selling for just $15 to $20, the sneakers featured Velcro straps instead of laces - and with their price and practicality became a popular choice among schoolchildren. Payless ShoeSource Inc.

Golden Gate CapitalPayless Finance, Inc. Payless/Parent organizations

Foot Locker's motto is "more than sneakers," and it lives up to that goal: It is consistently rated a best place to work and puts a major focus on creating an inclusive environment for diverse employees.

Payless Shoes return policy

  1. Return your item in its original packaging along with a completed Return form. You can get the return form here.
  2. Payless processes your return within 10 days and credits the original form of payment.
  3. You do need to pay for the return shipping.

adidas claimed Payless' lower-cost athletic shoes could dilute its famous logo in the minds of consumers and tarnish its brand by association with a lower-quality product. In 2008, the jury found in favor of adidas, awarding $305 million, believed to be the largest verdict in a trademark case.

adidas claimed Payless' lower-cost athletic shoes could dilute its famous logo in the minds of consumers and tarnish its brand by association with a lower-quality product. In 2008, the jury found in favor of adidas, awarding $305 million, believed to be the largest verdict in a trademark case.

Payless is privilege to have the opportunity to provide people all around the world with the ability to do extraordinary things with confidence and with style, spanning over 30 countries worldwide.

Payless is privilege to have the opportunity to provide people all around the world with the ability to do extraordinary things with confidence and with style, spanning over 30 countries worldwide.

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Agenices

Agenices of the Payless Shoe Source TV Spot, 'Back-to-School With Payless'

Payless Shoe Source TV commercial - Back-to-School With Payless
MARC USA

MARC USA is an American marketing and advertising agency that provides a wide range of services to its clients, such as brand strategy, creative development, media planning and buying, and digital mar...

Payless Shoe Source TV commercial - Back-to-School With Payless
MARC USA / Pittsburgh

MARC USA is a full-service integrated marketing communications agency that is headquartered in Pittsburgh, Pennsylvania. The company was founded in 1955 and has since expanded to include offices in Bo...

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