Payless Shoe Source is a leading American discount footwear retailer. Founded in 1956 in Topeka, Kansas as a family-owned business, the company has since grown into a national chain with stores all ac...
Payless Shoe Source is a popular retailer that offers a variety of stylish shoes and accessories at affordable prices. In one of their TV spots, titled 'Work and Play', Payless is promoting its BOGO (Buy One, Get One) deal to the viewers.
The commercial opens with a young woman getting ready for the day ahead. She puts on her work attire and heads out the door, where she is seen commuting to her workplace. As she moves through the city streets, the camera pans down to show her feet. We see that she is wearing a pair of stylish brown boots from Payless.
Cut to the next scene, and we see the same woman leaving her work and heading to the park. She changes out of her work clothes and into a more casual outfit. This time, we see her taking off the brown boots and replacing them with a pair of trendy white sneakers from Payless.
The voiceover chimes in, "From work to play, Payless has got you covered. Our BOGO deal allows you to get two pairs for the price of one, so you can have the perfect shoes for any occasion."
The commercial ends with a shot of the woman walking through the park, enjoying her time off. The message is clear – Payless provides fashionable shoes that cater to a range of different lifestyles, all while being budget-friendly.
Overall, the 'Work and Play' TV spot is an effective way for Payless to promote their BOGO deal. The commercial showcases how Payless shoes can adapt to different situations and the importance of having the right footwear for any setting. Through this ad, Payless shows its commitment to providing quality footwear that fits the needs of their diverse customer base.
Payless Shoe Source BOGO TV commercial - Work and Play produced for Payless Shoe Source was first shown on television on April 14, 2015.
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