JPMorgan Chase is one of the largest and most influential banking institutions in the world. Founded in 1799, the company offers a wide range of financial services that include commercial and consumer...
Chase Mobile App TV spot, 'Opposite Worlds' featuring Jimmy Chin showcases the power of the Chase mobile app through the eyes of one of the world's greatest adventure photographers.
The commercial starts with Chin standing on top of a mountain peak, admiring the breathtaking view. He then pulls out his smartphone and opens the Chase mobile app to deposit a check. While he waits for the check to clear, Chin uses the app to check his account balances, pay bills, and track his expenses.
The commercial then shifts to a contrasting scene, with Chin surfing the waves in Hawaii. He uses the Chase mobile app again, this time to transfer money to his wife's account and pay off his credit card bills while enjoying the stunning scenery around him.
Throughout the commercial, the viewer is reminded that the Chase mobile app enables users to take control of their finances from anywhere, regardless of whether they're on top of a mountain or surfing the waves in Hawaii.
The use of contrasting imagery between the mountain peak and Hawaii creates a powerful visual contrast, emphasizing the flexibility and convenience of the Chase mobile app. Chin's endorsement of the app as someone who lives life on the edge and needs access to his finances at all times gives added credibility to the app's claim to be the ultimate solution for banking on the go.
In conclusion, the Chase Mobile App TV spot 'Opposite Worlds' featuring Jimmy Chin is an ingenious advertisement that promotes the app's unique features and demonstrates the convenience of banking on the go. It successfully showcases the flexibility and convenience of the app and reinforces its position as leading mobile banking tool.
Chase Mobile App TV commercial - Opposite Worlds produced for JPMorgan Chase (Banking) was first shown on television on January 1, 2017.
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