The Zebra is an American-based company that provides an online platform for consumers to compare and purchase insurance policies. The company was founded in 2012 by Joshua Dziabiak and Adam Lyons, and...
The Zebra TV Spot, titled 'Plumber,' is an innovative and captivating advertisement that showcases the power of The Zebra's online insurance comparison platform in a creative and unexpected way. The spot begins with an ordinary scene in a bustling city, where a diligent plumber is hard at work fixing a broken pipe in a customer's home. As he diligently carries out his work, the camera shifts to reveal a fascinating twist - the plumber is wearing a zebra costume!
This unexpected sight immediately grabs the viewer's attention and sets the tone for the rest of the commercial. As the plumber continues his work, the voiceover introduces The Zebra as a reliable platform that helps users compare and find the best insurance rates from different providers, just as the plumber is skillfully fixing the pipe.
The imagery of the zebra costume serves as a metaphor for The Zebra itself - a unique and distinctive way to stand out in the competitive insurance market. It conveys the message that The Zebra is a standout player, ready to assist and guide customers in their quest for the best insurance options.
The commercial takes advantage of the viewer's curiosity by featuring a catchy jingle that complements the zebra theme. The catchy and upbeat tune further enhances the advertisement's memorability and leaves a lasting impression on the audience.
By using the plumber and zebra costume juxtaposition, The Zebra TV Spot 'Plumber' masterfully conveys the message that finding the right insurance coverage can be as simple and straightforward as calling a reliable plumber. The advertisement successfully captures attention, creates intrigue, and ultimately positions The Zebra as a trusted ally.
Through its innovative and creative approach, 'Plumber' demonstrates The Zebra's commitment to delivering a seamless insurance comparison experience. This advertisement serves as a testament to The Zebra's ability to think outside the box, making insurance shopping a fun and engaging process for all.
The Zebra TV commercial - Plumber produced for The Zebra was first shown on television on January 24, 2022.
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