iSpot Leadership

• Sean Muller. Founder & CEO.
• John McCloskey. Chief Revenue Officer.
• Dan Karr. Chief Financial Officer.
• Cassandra Arora. Chief Marketing Officer.
• Nick Aluia. Chief Product Officer.
• Mark Myers. Chief Commercial Officer.
• Peter Daboll. Chief Strategy & Insights Officer.
• Mark Schliemann. Chief Information Security Officer.

iSpot is a TV Ad Measurement and Analytics company. Services include the industry leading syndicated real-time Media Measurement for all brands, TV attribution built for causal impact and complete Marketing Stack Integration.

2012 Founded in 2012, iSpot has offices in New York City, Los Angeles and Tel Aviv, in addition to its headquarters in the Crossroads area of Bellevue, Wash.

Our Story. iSpot Founder and CEO, Sean Muller, saw a big-production commercial air on TV and searched to find any data on the ad, but was met with a severe lack of information. In 2012, he set out to create the world's only complete TV ad catalog -- housing data on brands, products, actors, and more.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

Want to act in TV commercials? Here's how to get started

1. Take acting classes.
2. Get a great headshot.
3. Look at online casting forums and websites.
4. Find a casting agent.
5. Build a resume.

1941: First legal A watch with a face inside a black & white map of the United States, with the title “Bulova Watch Time,” could be seen in the 10-second commercial. “America runs on Bulova time,” said the voiceover at the end.

The first ever ad was for Bulova watches in 1941. It cost a whopping $9 (just $4 dollars more than this reconstruction cost).

TV ad prices for daytime programming range from $500 to $4 per second of airtime; primetime programs can run from $1,000 to $10,000; network commercial rates can be as high as $25,000 per 30 seconds for sports events like the Super Bowl.

The study from MediaScience found that the “TV environment generated more visual attention as participants watched 71% of the ad, compared to just 30% of digital mobile ads - likely a result of the full-screen viewing experience versus the distractions inherent with the digital experience.”

Here's the fastest way to get into commercials with no experience:

1. Log onto commercial casting websites and start submitting yourself.
2. Notice what's working and what's not so you know what to improve.
3. Create your marketing materials.
4. As you start booking more jobs, you can begin looking for a commercial agent.

As of Oct 9, 2023, the average hourly pay for a Commercial Actor in the United States is $12.63 an hour.