What the Calm TV commercial - Rain Storm is about.

Introducing the Calm TV Spot, 'Rain Storm': A Journey to Tranquility

[Upbeat music fades in]

Scene: A bustling city, with people hurrying through the rain-drenched streets. Gray clouds hang overhead, and the sound of thunder resonates through the air. Anxiety and tension fill the atmosphere as umbrellas pop open like mushrooms after a rainfall.

Voiceover: "In a world that rushes by, finding tranquility can feel like an impossible challenge."

Scene: A close-up shot of a young woman, her face reflecting the stress and exhaustion of her daily routine. Raindrops trickle down her cheek, blending seamlessly with her tears.

Voiceover: "But what if there was a way to find calm, even in the midst of life's storms?"

Scene: The scene transitions to a cozy living room, dimly lit by the soft glow of a Himalayan salt lamp. Rain sounds softly play in the background, emanating a sense of serenity. The camera pans to a peaceful scene of a woman sitting cross-legged, eyes closed, using the Calm app on her smartphone.

Voiceover: "Introducing Calm, your companion on the journey to tranquility."

Scene: The woman opens her eyes, a serene smile spreading across her face as she starts exploring the Calm app. The screen shows a selection of guided meditations, soothing sleep sounds, and relaxing music.

Voiceover: "With Calm, you have access to an extraordinary array of meditation, sleep, and relaxation tools. Your personal oasis is just a touch away."

Scene: A beautiful animation plays on the smartphone screen, depicting a rainstorm transforming into a tranquil garden. Flowers bloom, and birds chirp amidst the gentle patter of raindrops.

Voiceover: "Escape to a world where rainstorms become symphonies of tranquility."

Scene: The woman reclines in a comfortable armchair, her eyes closed while wearing noise-canceling headphones. The sounds of gentle rain and distant thunder play through the headphones, enveloping her in a cocoon of peacefulness.

Voiceover: "Discover the power of Calm, and unlock a world of serenity."

Scene: The camera zooms out from the woman, revealing a sense of ease and relaxation spreading throughout the room. The rain outside no longer feels like a disturbance, but instead, it becomes a soothing melody.

Voiceover: "Calm. The choice to find peace, no matter the storm."

[Upbeat music fades out]

Scene: The Calm logo appears on the screen, accompanied by the tagline: "Find Calm. Embrace Tranquility."

Voiceover: "Download Calm today and embark on a journey to a more peaceful you."

Fade to black.

Note: This fictional TV spot aims to capture the essence of a Calm TV advertisement. It highlights the challenges of finding tranquility in a busy, chaotic world and emphasizes how the Calm app can become a sanctuary in one's daily life. The soothing sounds of rain and the magical transformation from storm to serene garden invite viewers to explore the possibilities of peace and tranquility.

Calm TV commercial - Rain Storm produced for Calm was first shown on television on April 24, 2018.