What the Calm TV commercial - Train Your Mind is about.
In the Calm TV Spot titled 'Train Your Mind', LeBron James is seen practicing mindfulness techniques and training his mind to stay calm and focused on the court. The ad begins with James sitting cross-legged in the locker room, with his eyes closed and his hands resting gently on his knees. He narrates that, "A lot of people underestimate the power of the mind."
The ad then shows James in various mindful states, such as taking deep breaths, observing his thoughts, and listening to calming music while on the sidelines. The slow, meditative music and tranquil imagery in the ad create a serene atmosphere, emphasizing the importance of inner peace in an athlete's performance.
Through his own journey, James explains how Calm has helped him become a better player and stay grounded during high-pressure situations. He says, "The mental game is everything. You can have all the physical tools in the world, but if your mind is wandering, you're not at your best."
The ad ends with James emphasizing the importance of training the mind, highlighting how this can help us perform at our best in any aspect of life. The powerful message of the ad is that with mindfulness training, everyone can achieve their best mental state and perform at their highest potential.
Calm TV commercial - Train Your Mind produced for
Calm
was first shown on television on December 10, 2019.
Frequently Asked Questions about calm tv spot, 'train your mind' featuring lebron james
“I've always been someone who's dealt with a lot of anxiety, especially when I'm on the road,” James said. “It's something that's always been a part of my life, but I've learned how to manage it over the years.” That's where the Calm app comes in.
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Calm is a multifaceted meditation, sleep and relaxation app featuring a wide variety of offerings that encourage everything from mindfulness to movement. Calm features meditations, stories, music, soundscapes and more, all meant to lead listeners to a new level of, well, calm.
“It calmed my mind throughout the stressful times of playing the game of basketball, at the stressful times of being a parent, at the stressful times of being just a human in a stressful world that we all deal with on a day-to-day basis,'' said James, who added that this will allow him “to be able to empower athletes ...
8 Greatest LeBron Commercials To Date
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- Swimming Pool.
- #WannaSprite.
- Chalk.
- The Beginning.
- Training Day. This fun, propulsive 2013 Nike ad plays up LeBron's image as both a superstar of the people and an athlete with an intense workout regimen.
LeBron James and Kareem Abdul-Jabbar hold the record for most All-Star Game selections with 19. James holds the record for most consecutive selections (19), most games played (19), and most consecutive games played (19).
Calm was founded on May 4, 2012 by Michael Acton Smith and Alex Tew. Tamara Levitt became the Head of Mindfulness in November 2014 and is one of the app's primary narrators. The company generated $22 million in revenue in 2017 and reached an annual revenue run rate of $75 million.
The most genius part of Calm's partnerships is getting the celebrities to develop content. For example, in the series with LeBron James, he preps users before the big game by sharing his mental frameworks and strategies for getting into the zone. Calm has also leveraged celebrity influence through its Sleep Stories.
From his humble origins in Ohio to becoming one of the most record breaking athletes of the globe, James' story is an inspiration to many Americans. With a flaming aspiration to make it in professional sports, LeBron James has been able to achieve success and recognition very few other athletes have achieved.
He discussed how Magic Johnson, Michael Jordan, Allen Iverson and Kobe Bryant were all positive influences on him. "I had dreams of being able one day to be able to throw no look passes like Magic Johnson," James said. "To be able to shoot the fadeaway like Michael Jordan.
His mix of size, athleticism and IQ allow him to do just about everything on the basketball court. More importantly, it was the driving factor in him becoming the NBA's all-time leading scorer. Standing at 6-foot-9, 250 pounds, LeBron is a force to be reckoned with in a physical sense.
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