What the Greenlight Financial Technology TV commercial - Drive: Greenlight Infinity is about.
Greenlight Financial Technology is a fintech company founded in 2014 that offers debit cards for kids and teenagers, with parental controls and monitoring features. Recently, the company produced a new TV spot titled 'Drive: Greenlight Infinity,' which showcases the benefits and features of the Greenlight debit card.
The TV spot opens with a young girl driving a go-kart on a race track, as the voiceover says, "At Greenlight, we believe in giving kids the chance to dream big." The girl is then shown driving in a car, and the voiceover continues, "With Greenlight, they can start living those dreams today. Our card grows with your kids and gives them the freedom to explore, learn, and be themselves."
The commercial goes on to highlight the parental control features of the Greenlight card, such as setting spending limits, monitoring spending activity, and even blocking certain merchants or categories of spending. The voiceover emphasizes that parents need not worry about their child overspending or making unwise purchases, saying, "You stay in complete control, and your kids get a head start on financial responsibility."
The commercial ends with the girl driving a slick sports car, with a voiceover asking, "What will your kids aspire to?" before the Greenlight logo appears on the screen.
Overall, the Greenlight 'Drive: Greenlight Infinity' TV spot effectively showcases the benefits and features of the Greenlight debit card, emphasizing its role in helping kids and teenagers learn financial responsibility early on while still enjoying the freedom to dream big and explore their interests.
Greenlight Financial Technology TV commercial - Drive: Greenlight Infinity produced for
Greenlight Financial Technology
was first shown on television on November 7, 2022.
Frequently Asked Questions about greenlight financial technology tv spot, 'drive: greenlight infinity'
2014
Greenlight was founded in 2014 by CEO Tim Sheehan and President and COO Johnson Cook. Sheehan and Cook both founded companies before Greenlight. Sheehan founded Reachable, a social media marketing platform, and Cook founded Atlanta Tech Village, a tech startup hub.
Tim Sheehan
Founders Tim Sheehan and Johnson Cook imagined Greenlight when they noticed a problem: Parents didn't have a way to teach their kids about money. The solution? An all-in-one family finance app to help parents raise financially-smart kids.
The Atlanta-based Greenlight is now working with over 6 million customers and has raised about $550 million in total venture-backed capital since its inception, Sheehan said. The most recent investment included a $260 million Series D round in 2021 that valued the company at $2.3 billion.
Greenlight makes its money off that monthly subscription as well as interchange fees that it makes from all transactions made with a card. But there are no additional ATM or transaction fees for users.
Enter Greenlight Infinity. It's Greenlight's newest, most comprehensive plan designed to help you power your teen's growing independence - all while they stay safe and connected. Greenlight Infinity brings location sharing, SOS alerts and crash detection to your existing Android or iPhone.
Company Overview
Its groundbreaking product, Greenlight, is an all-in-one money management platform purpose-built for families, complete with a debit card for kids and teens, cash back credit card for parents and companion app.
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Here's a quick look at some of the key benefits that come with the Greenlight card, depending on your plan:
- Parental controls and money management options.
- Savings features.
- Greenlight Gift.
- Greenlight + Invest.
- Exclusive Greenlight Max protections.
- Rewards rate.
Greenlight debit cards are FDIC-insured up to $250,000 and come with Mastercard's Zero Liability Protection. Greenlight blocks 'unsafe' spending categories, sends real-time transaction notifications, lets parents turn cards off at any time, and gives parents flexible ATM and spending controls.
Greenlight, a fintech startup offering debit cards to kids, has laid off 104 employees - or over 21% of its total headcount of 485 employees - to “better align with ongoing operating expenses...
Company Overview
Its groundbreaking product, Greenlight, is an all-in-one money management platform purpose-built for families, complete with a debit card for kids and teens, cash back credit card for parents and companion app.