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Advertisers of the Liberty Mutual TV Spot, 'Reflection'

Liberty Mutual TV commercial - Reflection
Liberty Mutual

Liberty Mutual is a leading global insurance company known for its commitment to providing reliable coverage and exceptional customer service. With a rich history dating back to 1912, Liberty Mutual h...

What the Liberty Mutual TV commercial - Reflection is about.

Liberty Mutual TV commercial - Reflection

The Liberty Mutual TV spot "Reflection" is a powerful and moving advertisement that highlights the importance of having insurance in an unpredictable world. The commercial begins with a man staring at his reflection in a mirror, while a voiceover mentions that life is full of unexpected events.

As the man walks through his daily routine, the camera follows him, showcasing various accidents and incidents that could happen to anyone - a car crash, a kitchen fire, and a fallen tree. All the while, the man appears unaware of these potential disasters.

However, when he is faced with a major life event - a car crash - he takes action, calling his insurance provider for help. The commercial then shows the aftermath of the accident, with Liberty Mutual helping to repair his car and provide the man with peace of mind.

Throughout the spot, the message is clear - life is unpredictable, and accidents happen. But with Liberty Mutual, customers can rest assured that they will be taken care of in their time of need. The ad effectively tugs at viewers' heartstrings while also providing a strong selling point for the insurance provider.

In conclusion, the Liberty Mutual TV spot "Reflection" is a poignant and emotionally resonant advertisement that highlights the importance of insurance in everyday life. The commercial effectively communicates the value proposition of Liberty Mutual while also appealing to viewers' emotions.

Liberty Mutual TV commercial - Reflection produced for Liberty Mutual was first shown on television on February 27, 2019.

Frequently Asked Questions about liberty mutual tv spot, 'reflection'

Current target customers for Liberty Mutual tend to be the parents and grandparents of today's college students. The student's recommendations included how the company can expand market share with new products and new customer bases – including Gen Y.

In response to our protest, Liberty Mutual's customer service said the emus in the ads are computer generated images (CGI); however, the company states elsewhere that: “LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set.

David Hoffman shares his famous acting role with an unpredictable emu - who's more recognizable than his human partner with the mustache and sunglasses. Hoffman plays Doug, the '70s-era throwback in the popular, ubiquitous “Limu Emu & Doug” commercials for Liberty Mutual Insurance.

Also, “LiMu” stands for Liberty Mutual... is your mind blown? Everyone wants to know, is LiMu Emu real? He comes to life with the help of movie magic - LiMu Emu's deliberate actions are created using a CGI model.

According to Liberty Mutual's model, the best UX content strategies take a three faceted approach: to educate, advocate and reciprocate. When using these three aspects together correctly, they can create trust with the customer, ultimately leading to a better customer experience.

The term “target customer” refers to the audience you want to engage with the help of your marketing efforts. These people are most likely to buy your goods or services if they find out about them through one of your marketing efforts.

Why did Liberty Mutual choose an emu as its mascot? The choice of the second tallest living bird in an advertisement campaign is certainly a part of a quirky wordplay. But, rhyming with LiMu, which stands for Liberty Mutual, an emu was a popular choice for the mascot.

Emus live only in Australia, where they are widespread. Subspecies once existed on Tasmania and King Island, but they are now extinct. Emus live in eucalyptus forest, woodland, heath land, desert shrub lands and sand plains.

Liberty Mutual As a branding device, though, the campaign falls short. It was only after 178 viewings that I saw the name “Limu” as short for Liberty Mutual. Maybe that's just me being slow, but in this case, I don't think so. The problem is that Liberty Mutual is not known as LiMu. They don't even use the nickname on their website.

Tanner Novlan's Emu Sidekick: Alongside Tanner Novlan, the emu in the “LiMu Emu and Doug” commercials has become an iconic character in Liberty Mutual's advertising. The emu is a puppet operated by a team of talented puppeteers and animators.

But, rhyming with LiMu, which stands for Liberty Mutual, an emu was a popular choice for the mascot. Meanwhile, the duo's routine in the ads highlights the customized insurance plans of the company. In the same vein, LiMu adds a quirky charm to every situation the ads are placed in.

While attacks on humans are rare and fatalities even less common, these are quite sizable birds, fully capable of eviscerating even large animals with their big, three-toed, clawed feet. So, while they are friendly and inquisitive, emus should definitely be treated with respect and caution.

Videos

Watch Liberty Mutual TV Commercial, 'Reflection'

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Actors

Actors who starred in Liberty Mutual TV Spot, 'Reflection'

David Hoffman photo
Jackson McQueen photo
Nicole Randall Johnson photo
Agenices

Agenices of the Liberty Mutual TV Spot, 'Reflection'

Liberty Mutual TV commercial - Reflection
Goodby, Silverstein & Partners

Goodby, Silverstein & Partners is a San Francisco-based creative advertising agency that has been in the business for over 38 years. The company is renowned for creating some of the most memorable and...

Liberty Mutual TV commercial - Reflection
Hill Holliday

Hill Holliday is an advertising agency and marketing company based in Boston and New York. It was founded in 1968 and has since become one of the largest and most successful advertising agencies in th...

Liberty Mutual TV commercial - Reflection
Initiative

A company initiative is a pro-active effort undertaken by a business to achieve a specific objective or goal. These initiatives can vary widely in scope and focus, including everything from internal p...

Products

Products Advertised

Liberty Mutual Car Insurance
TV commercials

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