Subway, founded in 1965 by Fred DeLuca and Peter Buck, is a renowned American fast-food restaurant franchise that has earned international recognition for its fresh, customizable sandwiches. With its...
In February 2013, Subway launched its highly anticipated FebruANY promotion with a captivating TV spot titled "Mermaid." This commercial instantly grabbed the attention of viewers, showcasing Subway's innovative approach to advertising and their commitment to serving delicious and affordable sandwiches.
The TV spot opens with a mesmerizing underwater scene, featuring a beautiful mermaid gracefully swimming among colorful coral reefs. The stunning visuals immediately capture the audience's imagination, transporting them to an enchanting underwater world. As the camera pans closer to the mermaid, her curiosity is piqued by a tempting aroma in the water.
Curious, the mermaid follows the scent, gracefully gliding through the water until she emerges from the depths to find herself at a Subway restaurant. The camera then reveals a diverse cast of real-life Subway customers enjoying their favorite sandwiches. The mermaid's eyes widen in wonder as she takes in the sight of these delicious creations.
Intrigued by the humans and their delectable Subway fare, the mermaid playfully swims up to the counter, her long, flowing tail elegantly swishing behind her. The Subway sandwich artist, amazed by this mythical creature's presence, eagerly takes her order, as fellow customers watch in fascination.
With each bite, the mermaid's face lights up with delight. As she savors the fresh ingredients and incredible flavors, her underwater world fades away, and she momentarily forgets her mythical existence. It's as if the Subway sandwich has magically transported her to a whole new realm of taste and satisfaction.
The TV spot ends with a shot of the mermaid joyfully devouring her Subway sandwich, her eyes sparkling with delight. The screen is then filled with the bold text: "FebruANY at Subway: All Regular Footlongs Just $5." This promotional offer is a testament to Subway's commitment to providing their customers with exceptional value without compromising on quality.
Subway's "Mermaid" TV spot for the FebruANY promotion captivated audiences, successfully merging the allure of fantasy with the everyday appeal of Subway's delicious sandwiches. It showcased the brand's creativity, inviting viewers to step into a world where even mythical creatures couldn't resist the lure of Subway's affordable and mouthwatering offerings.
Subway FebruANY 2013 TV commercial - Mermaid produced for Subway was first shown on television on January 31, 2013.
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