Nike's latest viral ad is garnering praise online for its message of inclusiveness and perseverance at a time when organized sports have been upended by the coronavirus pandemic. The video, called “You Can't Stop Us,” features a split screen stitching together footage of Black, White, Asian and Muslim athletes.

The "You Can't Stop Us" campaign is all about overcoming obstacles and pushing beyond limitations. The ads feature split-screen footage of athletes from a wide range of sports and backgrounds, all united by their determination to succeed.

Nike's promotion strategy is focused on creating strong, emotional connections with their customers through advertising, sponsorships, and events. They use a variety of marketing channels, such as television, social media, and influencer marketing, to reach their target audience and build brand awareness.

Due to the slogan's all-embracing message, it serves as a multi-purposed message. The message has not only encouraged consumers to purchase from Nike, but to participate in their calling (whether that be a sport or involvement in social change). On trend with many other brands, Nike uses the power of influence.

Our mission is: To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.

Nike designs advertisements that instill a sense of possibility and wonder in all of us. They invite social conversation and change on relevant topics.

Human Desire for Achievement: The campaign tapped into the deep-seated human desire for achievement, empowerment, and self-improvement. It created an emotional connection with consumers, inspiring them to push their boundaries and strive for greatness in all aspects of life.

The "You Can't Stop Us" campaign is all about overcoming obstacles and pushing beyond limitations. The ads feature split-screen footage of athletes from a wide range of sports and backgrounds, all united by their determination to succeed.

One of the reasons why the "You Can't Stop Us" campaign has been so effective is that it taps into a universal human emotion: the desire to overcome adversity. By showcasing the stories of athletes who have overcome incredible obstacles, Nike has created a campaign that resonates with people from all walks of life.

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today?

Advertising has three main objectives: to inform, to persuade, and to remind. So, whenever you are creating an advert for your brand, make sure it services these three purposes.

The "You Can't Stop Us" campaign is all about overcoming obstacles and pushing beyond limitations. The ads feature split-screen footage of athletes from a wide range of sports and backgrounds, all united by their determination to succeed.