Toyota Motor Corporation is a Japanese multinational automotive manufacturer that is widely recognized as one of the world's largest automobile manufacturers. The company was founded by Kiichiro Toyod...
The 2018 Toyota C-HR TV Spot, titled 'Rapunzel' is a creative advertisement that takes viewers on a magical journey. The ad opens with a beautiful, long-haired Rapunzel character locked in a tall tower. As she gazed out of the window longingly, she spots the new Toyota C-HR parked outside the tower. Underneath the vehicle, a group of musicians was performing, and the music gradually drowns out the sound of the witch's voice in the tower.
Rapunzel gazes out from the window as she watches the Toyota C-HR drive smoothly and confidently through the winding roads leading up to the tower. She is fascinated by the sleek, modern design of the car and the unique color.
The car's exterior brilliantly reflects the striking personality and distinctive image that Toyota wanted to create for their C-HR model. As the car drives smoothly around corners, she sings along with the music playing from the car. The TV spot impressed viewers with its modern design, advanced technology, and fun personality.
The 2018 Toyota C-HR TV Spot successfully connected with its young target audience, who loves adventurous and rebellious personalities. The advertisement highlights Toyota's commitment to innovation and creativity, and the C-HR's symbolic liberation from the tower it was stuck in. Ultimately, the TV spot succeeded in establishing Toyota C-HR as one of the most attractive and fun vehicles on the market.
2018 Toyota C-HR TV commercial - Rapunzel produced for Toyota was first shown on television on May 28, 2017.
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