What the 2013 Cadillac XTS TV commercial - Headphones is about.

The 2013 Cadillac XTS TV spot titled 'Headphones' featured the song "Victory" by Puff Daddy, with a special cameo by his protégé Ciroc Boyz. The ad showcased the luxurious features of the vehicle, with a focus on the advanced sound system that creates a concert-like experience inside the car.

The TV spot begins with a young man curled up in his Cadillac XTS, engulfed in the music playing through his headphones. As he switches to the car's sound system, the music's intensity builds, and the car becomes his private concert space. The ad highlights the advanced audio system inside the car that enhances the music-listening experience, as the beats vibrate through the speakers and the viewers are invited to feel the sound.

The intentionally intimate setting of the car also highlights the comfort and space of the Cadillac XTS's interior, with the car seeming to wrap around the driver and provide him with a perfect escape from the outside world. The ad ends with the tagline, "The all-new Cadillac XTS: the epitome of luxury," highlighting the cutting-edge technological features of the vehicle combined with the elegance and style that Cadillac has come to symbolize.

2013 Cadillac XTS TV commercial - Headphones produced for Cadillac was first shown on television on April 25, 2013.