What the H&R Block Second Look TV commercial - Who Did This is about.

H&R Block's "Second Look" TV spot titled "Who Did This" is a commercial that highlights their free service where taxpayers can have their previous year's tax return reviewed by an H&R Block tax professional for accuracy and identify potential missed deductions or credits.

The commercial starts by showcasing various individuals who have just received a tax bill that they believe is too high and can't understand why. One of them exclaims, "Who did this?" as he holds up his tax document. Then, an announcer invites them to try H&R Block's "Second Look" service and explains that H&R Block tax professionals will examine their previous year's tax return for free and see if they had claimed everything they were entitled to.

In the following scenes, taxpayers who took advantage of the Second Look service have their tax bill reduced, and their excitement is palpable. The ad concludes with a satisfied taxpayer who exclaims, "I did this," holding up a paper that shows a notable reduction in their tax bill after the "Second Look" review.

The commercial is straightforward and easy to understand, emphasizing H&R Block's expertise in finding deductions and credits that individuals may have missed when filing their taxes independently or with another tax preparation provider. By offering the "Second Look" service for free, H&R Block demonstrates its commitment to helping people save money and potentially get their refund boosted.

Overall, the "Who Did This" TV spot by H&R Block is a compelling ad that encourages individuals who may have outright questions about their tax returns to turn to the company. The ad highlights the company's ability to provide value to those in need while promising to keep more money in their pockets.

H&R Block Second Look TV commercial - Who Did This produced for H&R Block was first shown on television on January 2, 2013.