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Advertisers of the Dodge TV Spot, 'Ron Burgundy Has Gone Rogue' Featuring Will Ferrell

Dodge TV commercial - Ron Burgundy Has Gone Rogue
Dodge

Dodge is an iconic American automobile manufacturer known for producing high-performance vehicles. With a rich history dating back to its founding in 1900, Dodge has become synonymous with power, spee...

What the Dodge TV commercial - Ron Burgundy Has Gone Rogue is about.

Dodge TV commercial - Ron Burgundy Has Gone Rogue

In the Dodge TV Spot, 'Ron Burgundy Has Gone Rogue', we see the well-known actor Will Ferrell portraying the infamous character of Ron Burgundy from the hit movie "Anchorman". Ron Burgundy is known for his unorthodox and comical approach to journalism, and this time he takes on the automobile industry.

The ad opens with Will Ferrell driving the new Dodge Durango, and showcasing its various features. However, as the ad progresses, it becomes apparent that Ron Burgundy is not only promoting the Durango, but he has also gone rogue.

Throughout the ad, Ron Burgundy blends his signature humor and sarcasm with bold product claims and over-the-top stunts, including driving through a glass house and tackling a horse. The ad ends with Ron Burgundy exclaiming, "I'm gonna write a memoir and title it 'No Regrets'."

Aside from the comedic element, the ad successfully highlights the car's features, including its 8.4-inch touchscreen, 360-horsepower engine, and best-in-class towing capacity. The ad cleverly integrates humor into its message, providing a memorable experience for audiences.

Overall, this TV spot featuring Ron Burgundy portrays the Durango as a tough, masculine, and powerful vehicle, while also emphasizing its practicality and sophistication. Will Ferrell's performance as Ron Burgundy captures the humor and absurdity that audiences have come to love from the character, and reinforces the car's image as a fun and functional choice for drivers.

Dodge TV commercial - Ron Burgundy Has Gone Rogue produced for Dodge was first shown on television on December 11, 2013.

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Agenices

Agenices of the Dodge TV Spot, 'Ron Burgundy Has Gone Rogue' Featuring Will Ferrell

Dodge TV commercial - Ron Burgundy Has Gone Rogue
SapientNitro

SapientNitro is a digital transformation and marketing consultancy that was acquired by Publicis Groupe, a global advertising and communications company, in 2014. It is now a part of the Publicis Sapi...

Dodge TV commercial - Ron Burgundy Has Gone Rogue
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

Dodge TV commercial - Ron Burgundy Has Gone Rogue
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

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