What the Olde Brooklyn Lantern TV commercial - Not Again is about.

The Olde Brooklyn Lantern TV spot, 'Not Again,' is a comedic advertisement that showcases the durability and convenience of the Olde Brooklyn Lantern. The spot opens with a man in a dimly lit basement carrying a traditional lantern while searching for an old box. Suddenly, the lantern flickers and goes out, leaving the man in complete darkness.

Without warning, a scream pierces the night and the man shouts, "Not again!" We then see a series of flashbacks showcasing how the man's previous experiences with other lanterns have gone awry. We see him trying to use a battery-powered lantern, only for the batteries to run out mid-use and leave him stranded. In another scene, he struggles to light a candle in a strong wind, only for the flame to be extinguished soon after.

Finally, the man is introduced to the Olde Brooklyn Lantern. He pulls it out of a box and excitedly switches it on, illuminating the entire room with a bright light. The rugged design of the lantern is shown as it is dropped and still functions perfectly.

The Olde Brooklyn Lantern TV spot is a humorous way to emphasize the dependability and durability of this one-of-a-kind product. The advertisement shows that, unlike other lanterns that have failed the man in the past, the Olde Brooklyn Lantern holds up in tough situations and provides the right amount of light when needed.

Olde Brooklyn Lantern TV commercial - Not Again produced for Olde Brooklyn Lantern was first shown on television on August 13, 2012.