In 2013, Burger King introduced a new menu item to the US market called Satisfries. The product was an alternative to their traditional french fries which contained 40% less fat and 30% less calories.

Burger King claimed that Satisfries were healthier than regular fries, because they used a less porous type of batter that prevented more oil from being absorbed during frying.

The fast-food chain Burger King (BKW) will largely discontinue its so-called Satisfries after the low-calorie french-fry alternative failed to win over consumers.

Burger King failed with Satisfries because it did a bad job convincing the public that they were a healthier choice. Satisfries were a better choice than regular fries, but the public took that in the same way it sees a medium milkshake as a better choice than a large.

The Burger King logo has no hidden meaning in it, it is quite direct and literate - the badge of the company represents a burger, where the meat layer is replaced by a two-leveled wordmark. The burger is the main product of the fast food chain, its specialty, and part of the brand's name.

Official brand statement: “Every day, more than 11 million guests visit BURGER KING® restaurants around the world. And they do so because our restaurants are known for serving high-quality, great-tasting, and affordable food. Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world.

The sign, which said, "we all quit," and "sorry for the inconvenience," quickly went viral. Rachael Flores, the former manager at the Burger King near Lincoln, said the staff was fed up with their working conditions, including broken air conditioning in the kitchen that caused temperatures to sour into the 90s.

Burger King last changed their french fry recipe back in 2011 when they claimed to make them thicker, crispier, and tastier! Well 12 years later the King has new fries coming again! But never fear if you think BK's french fries are the tastiest in the fast food landscape, they're not touching the spud fries.

Blanching: The Reason Why French Fries Taste Better Your potatoes need to take two separate dips in hot oil to reach restaurant quality. Oil-blanching is a two-part process that reduces the moisture and starch content in your fries, helping them crisp up.

And break down easier while some restaurants like McDonald's. Once fried their fries and lard the practice largely. Changed in the 1990s.

' The first marketing campaign of Burger King's $400 million comeback plan involves modernization of its classic tagline, “Have it Your Way.” The fast-food chain is switching to “You Rule,” which is described as an “emotional articulation” that puts customers at the forefront of every touchpoint.

The Iconic "Bun Halves" Era The "bun halves" logo became a defining identifier for Burger King. This version featured a visually striking sandwich-like logo, with the company's name nestled between two bun halves. Also, the vibrant color scheme stimulates appetite.