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Burger King Satisfries TV commercial
Burger King

Burger King, founded in 1953, is a global fast-food chain that has become synonymous with high-quality burgers and flame-grilled goodness. With its signature flame-grilling method, Burger King stands...

What the Burger King Satisfries TV commercial is about.

Burger King Satisfries TV commercial

Burger King's Satisfries TV Spot was an advertising campaign launched by Burger King in 2013 to promote their latest addition to their menu - Satisfries. The Satisfries were marketed as a healthier alternative to traditional French fries, with 40% less fat and 30% fewer calories than regular fries.

The TV spot began with a catchy jingle, "All my ladies if you feel me, grab a fry, set it high," which featured a group of young women dancing and singing about the new fries. The spot then highlighted the differences between Burger King's fries and those of other fast-food chains, emphasizing how Satisfries were made with a crinkle-cut style, a hint of sea salt, and were crispy on the outside while very soft on the inside.

The commercial showcased the Satisfries' newness and uniqueness, highlighting how they were a healthier alternative that still satisfied their customers' cravings. The ad closed with Burger King's iconic slogan, "have it your way," while the camera zoomed in on a steaming hot serving of Satisfries, across which the word "Satisfries" was written in bold letters.

Overall, the Burger King Satisfries TV Spot was an effective and memorable advertising campaign that successfully launched their new product while emphasizing the benefits of choosing Satisfries over traditional fries.

Burger King Satisfries TV commercial produced for Burger King was first shown on television on September 24, 2013.

Frequently Asked Questions about burger king satisfries tv spot

In 2013, Burger King introduced a new menu item to the US market called Satisfries. The product was an alternative to their traditional french fries which contained 40% less fat and 30% less calories.

Burger King claimed that Satisfries were healthier than regular fries, because they used a less porous type of batter that prevented more oil from being absorbed during frying.

The fast-food chain Burger King (BKW) will largely discontinue its so-called Satisfries after the low-calorie french-fry alternative failed to win over consumers.

Burger King failed with Satisfries because it did a bad job convincing the public that they were a healthier choice. Satisfries were a better choice than regular fries, but the public took that in the same way it sees a medium milkshake as a better choice than a large.

The Burger King logo has no hidden meaning in it, it is quite direct and literate - the badge of the company represents a burger, where the meat layer is replaced by a two-leveled wordmark. The burger is the main product of the fast food chain, its specialty, and part of the brand's name.

Official brand statement: “Every day, more than 11 million guests visit BURGER KING® restaurants around the world. And they do so because our restaurants are known for serving high-quality, great-tasting, and affordable food. Founded in 1954, BURGER KING® is the second largest fast food hamburger chain in the world.

The sign, which said, "we all quit," and "sorry for the inconvenience," quickly went viral. Rachael Flores, the former manager at the Burger King near Lincoln, said the staff was fed up with their working conditions, including broken air conditioning in the kitchen that caused temperatures to sour into the 90s.

Burger King last changed their french fry recipe back in 2011 when they claimed to make them thicker, crispier, and tastier! Well 12 years later the King has new fries coming again! But never fear if you think BK's french fries are the tastiest in the fast food landscape, they're not touching the spud fries.

Blanching: The Reason Why French Fries Taste Better Your potatoes need to take two separate dips in hot oil to reach restaurant quality. Oil-blanching is a two-part process that reduces the moisture and starch content in your fries, helping them crisp up.

And break down easier while some restaurants like McDonald's. Once fried their fries and lard the practice largely. Changed in the 1990s.

' The first marketing campaign of Burger King's $400 million comeback plan involves modernization of its classic tagline, “Have it Your Way.” The fast-food chain is switching to “You Rule,” which is described as an “emotional articulation” that puts customers at the forefront of every touchpoint.

The Iconic "Bun Halves" Era The "bun halves" logo became a defining identifier for Burger King. This version featured a visually striking sandwich-like logo, with the company's name nestled between two bun halves. Also, the vibrant color scheme stimulates appetite.

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Actors

Actors who starred in Burger King Satisfries TV Spot

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Agenices

Agenices of the Burger King Satisfries TV Spot

Burger King Satisfries TV commercial
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

Burger King Satisfries TV commercial
OKRP

OKRP is a Chicago-based advertising agency that was founded in 2013. The agency's name stands for O'Keefe Reinhard & Paul, and it was founded by Tom O'Keefe, Matt Reinhard, and Nick Paul. The agency's...

Burger King Satisfries TV commercial
PHD USA

PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...

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Burger King Satisfries
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