What the United States Virgin Islands TV commercial - Real Nice: Rum is about.

The United States Virgin Islands TV spot "Real Nice: Rum" is a visually stunning advertisement that showcases the beauty and spirit of the islands. The ad is part of a larger campaign called "Real Nice" that seeks to promote tourism to the USVI.

The TV spot opens with a shot of a bottle of rum sitting on a tranquil beach as the voiceover begins. The narrator describes the USVI as "real nice" and then goes on to talk about the island's rich history of rum production. The ad features sweeping shots of lush green hills and turquoise waters as well as close-ups of rum barrels and distilleries.

What sets this ad apart is the energy and vibrancy it exudes. Shots of local musicians and dancers give viewers a glimpse into the lively and colorful nightlife of the islands. People enjoying rum cocktails at beachside bars and restaurants further reinforce the message that the USVI is a destination for relaxation, fun, and great drinks.

With its beautiful scenery and upbeat tone, the "Real Nice: Rum" TV spot is sure to inspire viewers to pack their bags and head to the USVI for a tropical vacation.

United States Virgin Islands TV commercial - Real Nice: Rum produced for United States Virgin Islands (USVI) was first shown on television on August 31, 2017.