Company OverviewSears is a well-known American department store chain that was founded in 1886 by Richard Warren Sears and Alvah Curtis Roebuck. Initially, the company was focused on selling watches,...
The Sears TV Spot, 'Disfruta el momento' is a heartwarming, emotional commercial that aims to capture the essence of family and the joy of being together. The ad opens with a young girl standing in the backyard, looking up at the stars. She then runs inside to find her parents sitting on the couch, watching television. She asks them to come outside and enjoy the stars with her, but they decline, saying they're too busy with work and other tasks.
The young girl is disappointed, but her grandmother overhears the conversation and decides to step in. She takes the girl outside and shows her the beauty of the night sky, encouraging her to enjoy the moment and be present with her family. As they look up at the stars together, the grandmother shares her wisdom and reminds the family about the importance of spending time together, cherishing each moment, and not taking anything for granted.
The TV spot is a touching reminder that even in a world that's often hectic and busy, it's crucial to slow down and take the time to appreciate the small things in life and the people we love. By showing the joy of being together and the value of making memories with family, Sears has succeeded in creating a powerful and emotionally resonant advertisement that captures the hearts of viewers.
Sears TV commercial - Disfruta el momento produced for Sears was first shown on television on April 22, 2019.
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