Company OverviewSears is a well-known American department store chain that was founded in 1886 by Richard Warren Sears and Alvah Curtis Roebuck. Initially, the company was focused on selling watches,...
The Sears TV spot, "Compra con confianza", is a powerful advertisement that encourages viewers to trust the Sears brand when making their purchase decisions. The advertisement features a diverse range of individuals, each with their own unique characteristics and needs, shopping at various Sears locations.
As the scene unfolds, the narrator speaks directly to the audience, emphasizing the idea that Sears is a trusted retailer that customers can rely on for high quality products and services. The voiceover also highlights the Sears guarantee, which promises customers satisfaction with their purchases. This messaging is further reinforced with visuals of happy customers leaving Sears locations with their purchases, confident in their decision to buy from the retailer.
The spot concludes with a call-to-action for viewers to shop with confidence at Sears. The tagline, "Compra con confianza", which translates to "Shop with confidence", emphasizes the idea that Sears is a reliable retailer that customers can trust to meet their needs. Overall, this TV spot effectively appeals to viewers who value quality and reliability when making purchasing decisions, positioning Sears as a trustworthy retailer that customers can count on.
Sears TV commercial - Compra con confianza produced for Sears was first shown on television on April 3, 2019.
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