What the Audible Inc. TV commercial - Actual Listeners is about.
Audible Inc. is a leading provider of digital spoken audio entertainment, information and educational programming on the internet. In recent years, the company has focused on advertising through TV spots to attract new listeners to their service. One of the most popular and memorable ads from Audible Inc. is their 'Actual Listeners' TV spot.
The 'Actual Listeners' TV spot is a series of testimonials from Audible listeners that highlights the benefits of using the service. The ad features real listeners sharing their experiences of how Audible has changed their lives. The listeners come from diverse backgrounds and have different interests, but all share a love of listening to books and audio content.
In the TV spot, listeners share how they use Audible to make their daily lives better. From commuting to work, working out, or relaxing at home, Audible makes it easy to access content that keeps them engaged and entertained. The listeners talk about how they can listen to books and other content while they do things that they could not previously do. One listener talks about listening to books during her treadmill workouts, while another listener talks about listening to content during long commutes.
The 'Actual Listeners' TV spot also highlights the ease of use and affordability of the Audible service. The listeners talk about how easy it is to download and use the service, and how affordable it is compared to other forms of entertainment.
Overall, the 'Actual Listeners' TV spot is a powerful testament to the impact that Audible can have on people's lives. It's a creative and thought-provoking approach that keeps the viewers engaged, and it has helped the company grow and attract new customers.
Audible Inc. TV commercial - Actual Listeners produced for
Audible Inc.
was first shown on television on April 19, 2020.
Frequently Asked Questions about audible inc. tv spot, 'actual listeners'
Creative Agency: Emotive
Australian stars - actress, author and podcaster Miranda Tapsell and comedian, actor and podcaster Josh Thomas - have teamed up with Audible and a host of local talent to invite Aussies to explore the Home of Storytelling in a new brand campaign via Emotive.
Rick Lewis
More About Rick Lewis
He is also the voice behind the two iconic phrases “This is Audible” and “Audible hopes you have enjoyed this program.” Like everyone in those early Audible days, Lewis did a little of everything, from content acquisition to user testing.
Clarke Gayford
An ad featuring Clarke Gayford has been taken off Australian television following complaints from viewers. The ad for audiobooks service Audible depicts Gayford in action as a stay-at-home dad. It also stars Australian comedian Celeste Barber, and celebrity chef Poh Ling Yeow.
George Guidall
The prolific narrator has been the voice behind many of the longest running and most popular mystery and thriller series.
Finally, Audible has established partnerships with major publishers, allowing them to offer exclusive content and discounts. All of these factors have helped make Audible one of the most successful audiobook services on the market.
Noma Dumezweni
From bedrooms to waiting rooms, ambulances to foggy woods, almost every setting can be improved by a good audiobook or podcast read by the purple one. However, theirs is not the voice which dominates this 60" commercial. If mauve protaognist offers a strong visual hook, it's Noma Dumezweni who pricks your ear.
The selection on Audible is absolutely unbeatable.
Many of the books are Audible-only, so you can't get them anywhere else. Audible is also really on top of getting new titles, especially bestsellers, quickly after they're released if not at the same time.
Rick Lewis
More About Rick Lewis
He is also the voice behind the two iconic phrases “This is Audible” and “Audible hopes you have enjoyed this program.” Like everyone in those early Audible days, Lewis did a little of everything, from content acquisition to user testing.
Amazon's Audible has a U.S. market share in the audiobook publishing category of 63.4% as of 2022. U.S. Audiobook publishing generated $1.6 billion as of 2021. Around $1.01 billion of this figure was generated by Audible sales, based on market share. Audible's revenue makes up 4.2% of Amazon's book publishing revenue.
Of course, Audible uses digital advertising through various marketing channels, including LinkedIn, Facebook, Instagram, Twitter, YouTube, and TikTok, to reach its target audience with sponsored posts such as Facebook Ads, videos and other content that highlights the benefits of audiobooks or popular books on the ...
THE story was narrated to Ganesh by a young man, Mahendra by name. He was a junior supervisor in a firm which offered on hire supervisors at various types of construction sites: factories, bridges, dams, and so on. Mahendra's job was to keep an eye on the activities at the work site.
Audible is an American online audiobook and podcast service that allows users to purchase and stream audiobooks and other forms of spoken word content.