What the Paper and Packaging Board TV commercial - Letters to Dad is about.

The Paper and Packaging Board TV Spot, 'Letters to Dad,' is a touching commercial that depicts the relationship between a father and his daughter. The ad opens with a young girl writing a letter to her dad, who is serving overseas. She tells him about the great achievements she has made since he left and how much she misses him.

Interposed with scenes of the girl writing her letter, we see various paper and packaging products being used in everyday life, such as a box of donuts, a notebook, and a cardboard box. These products serve as metaphors for the enduring strength of paper-based communication and packaging.

As the ad progresses, we see the girl receive a package from her father, filled with thoughtful items that he has carefully chosen for her. The package also includes the letters she has written to him throughout his deployment, a reminder of the power and significance of paper.

The ad concludes with the girl hugging her dad, who has now returned home. This moment embodies the message of the commercial: that paper-based communication and packaging have the potential to unite people and create powerful connections that last a lifetime.

In summary, the Paper and Packaging Board TV Spot, 'Letters to Dad,' depicts a heartwarming story of family and connection. It highlights the value of paper as a tool for communication and packaging, and how these products play a vital role in bringing people together, even when they are far apart.

Paper and Packaging Board TV commercial - Letters to Dad produced for Paper and Packaging Board was first shown on television on July 7, 2015.