Mike's Hard Lemonade is known for producing some of the most engaging and memorable TV spots in the industry. One of their most notable commercials is the 'Work Party' TV Spot, featuring the song 'New Julius' by the American rock band, The Black Lips.
The TV Spot is set in an office building, where a group of co-workers are planning for an after-hours work party. They are seen stocking up on Mike's Hard Lemonade and preparing for the festivities. As they start to enjoy their evening of fun, the song 'New Julius' kicks in and sets the tone for the rest of the commercial.
The upbeat and energetic guitar riffs, combined with the catchy lyrics, make the song the perfect fit for the commercial. As the co-workers continue to dance and enjoy their night, viewers are treated to a series of humorous scenes that showcase the fun and carefree nature of the brand.
Through the TV Spot, Mike's Hard Lemonade successfully captures the essence of a good time, demonstrating that it's more than just a drink, it's an experience. The 'Work Party' TV Spot is a testament to the brand's commitment to creating memorable content and connecting with its target audience in unique and meaningful ways.
Mikes Hard Lemonade TV commercial - Work Party produced for Mike's Hard was first shown on television on May 7, 2019.
"Bubbly" by New Julius
"Bubbly" is a song by the Brooklyn-based music group New Julius. It has been featured in several advertisements for Mike's Hard Lemonade, including those celebrating momentous occasions like weddings and birthdays. Each spot features three custom mixes of the song , which was produced by Low Profile, another Brooklyn-based music house.
The song itself has a catchy beat and upbeat lyrics that are sure to put a smile on your face. It has also been popular with listeners, with over 1,000 Shazams on the music identification app. If you're looking for a fun and lively song to add to your playlist, "Bubbly" by New Julius might just be the perfect choice.
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