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TV commercials Mike's Hard Lemonade

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Advertisers

Advertisers of commercials featuring Mike's Hard Lemonade

Mike's Hard Lemonade tv commercials
Actors

Actors who starred in Mike's Hard Lemonade commercials

Ahmed Bharoocha photo
Damien Warren-Smith photo
John wyatt photo
Tony Wilde photo
Agenices

Agencies worked with Mike's Hard Lemonade

Mike's Hard Lemonade tv commercials
Havas Chicago
Collaborated with Mike's Hard Lemonade
Mike's Hard Lemonade tv commercials
Wavemaker
Collaborated with Mike's Hard Lemonade
Mike's Hard Lemonade tv commercials
WorkInProgress
Collaborated with Mike's Hard Lemonade

What is Mike's Hard Lemonade?

Mike's Hard Lemonade tv commercials

Mike's Hard Lemonade is a popular alcoholic drink that is enjoyed by people all over the world. It was first created in 1999 by Anthony von Mandl, an entrepreneur, who wanted to offer a refreshing alternative to beer for people who didn't like the taste of beer. The drink is made with a blend of lemon juice and natural flavors to give it its unique flavor.

Mike's Hard Lemonade is known for its crisp and refreshing taste, and it's perfect for hot summer days. It's an alcoholic beverage that's easy to drink and has a lower alcohol content than many other drinks on the market. Each bottle contains anywhere from 5% to 8% alcohol, depending on the flavor.

One of the things that sets Mike's Hard Lemonade apart from other alcoholic beverages is its versatility. It's a perfect drink for all occasions, whether you're at a barbeque, on a boat, or just hanging out with friends. It's a popular choice for parties, and it's often served with ice and a slice of lemon for added flavor.

Over the years, Mike's Hard Lemonade has released a variety of different flavors, including black cherry, peach, and cranberry. They have also expanded their product line to include other alcoholic beverages, such as hard seltzers and hard tea.

Overall, Mike's Hard Lemonade is a beloved brand that has been providing its customers with refreshing and delicious drinks for over two decades. So, whether you're looking for a new drink to try or you're a longtime fan, Mike's Hard Lemonade is definitely worth checking out.

Frequently Asked Questions about mike's hard lemonade

What are the ingredients in Mike's Hard Lemonade Seltzer? Purified carbonated water, alcohol, natural flavors, citric acid, cane sugar, concentrated lemon juice, sodium citrate, stevia leaf extract. Is Mike's Hard Lemonade Seltzer gluten free? Yes!

Mark Anthony Brewing Mark Anthony Brewing proudly brews a portfolio of innovative and iconic brands, including White Claw Hard Seltzer, Mike's Hard Lemonade, Mike's Harder, Cayman Jack & MXD Cocktails.

We follow a simple proprietary four-step brewing process:

  • Ferment malt grains with our proprietary, bespoke yeast.
  • Filter through proprietary filtration technology, resulting in a very clean, neutral alcohol base.
  • Squeeze and zest lemons to produce superior, natural lemon flavor.

To capture their attention, Mike's pivoted its marketing strategy in 2017 to target men ages 25 to 29 and connect with them by speaking their language through relatable content on their preferred platforms.

malt beverages Mike's Hard and Mike's Harder Lemonades are classified as flavored malt beverages (or FMBs in industry-speak), meaning the alcoholic foundations of these styles of beverages is a fermented malt-based alcohol.

The balance of tart and sweet brings to mind a lemon bar or lemon hard candy. Finish: Syrupy sweetness gives way to a soft, lemon-scented acidity, which is buoyed by subtle carbonation. A lemony brightness lingers long after each sip.

Mike's Hard Lemonade was created by alcohol and spirit genius Anthony von Mandl. Launched in 1999, the beverage proved itself wildly successful right from the start. The brand finds home at von Mandl's brewing company Mark Anthony Brewing. It is the fourth largest brewing company in the United States.

Mike's Hard and Mike's Harder Lemonades are classified as flavored malt beverages (or FMBs in industry-speak), meaning the alcoholic foundations of these styles of beverages is a fermented malt-based alcohol.

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Mike's Hard Lemonade may be a punchline in the drinks world, but the brand's success is no joke. After launching a blend of vodka, natural juices, and soda water in Canada in 1996, the company jumped stateside in 1999 and swapped out the vodka for a malt base.

Hard lemonade is a flavored malt beverage and falls under the category “alcopop,” or alcoholic pop drinks.

Registered Customers

ABV5.0
StateIL
StyleMalt Liquor
Food PairingThis Malt Liquor style beer is best paired with Indian, Latin American or Pan Asian foods.
Tasting NotesMikes Hard Lemonade from MIKE'S HARD LEMONADE COMPANY is an Malt Liquor style beer, very light in color, is no hops and has an ABV of 5%

It is the No. 1 hard seltzer, growing at a triple-digit 210 percent with dollar sales of more than $39 million in multi-outlets for the 52 weeks ending June 3, according to IRI.

Technically, Mike's is a malt beverage like beer. But then, so are Smirnoff Ice and Skyy Blue, leveraging the name of their hard-liquor parents to cover up the fact that they're only 5% alcohol. When Mike's was launched in Canada, almost 30 years ago, it really did use vodka.

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