Lizzo Stars in New Instacart Campaign - with a Cameo from Her Mom: 'Somebody Get This Girl a Reality Show' Brianne Tracy is a Staff Editor at PEOPLE. She has been working at PEOPLE since 2016. Lizzo fans are in for a treat - or treats - at the 2022 MTV Video Music Awards on Sunday.

To tout this new feature and others, Instacart is debuting its new 'The World Is Your Cart' campaign. At its crux is a new film starring Lizzo and featuring a remix of The Sign, the first track from her new album Special. The one-minute spot opens in Lizzo's bathroom as she uses the Instacart app in the bathtub.

Lizzo gave a knockout performance during Sunday's MTV Video Music Awards, and followed it up with a relaxing bath in a 60-second ad for Instacart that debuted following her onstage appearance.

In the past 30 days, commercials featuring Lizzo have had 23,887 airings.

Lizzo is a famous pop singer who also has a hilarious and engaging presence on TikTok. Because she's so universally loved - and very candid about her favorite recipes and foods online - Instacart started its new curated carts with none other than Lizzo.

Instacart Ads are ads that deliver. Instacart Ads put your products in front of millions of high-intent consumers who are eager to discover and purchase them. With 1,400+ retail banners across 80,000+ locations, Instacart is available to over 95% of households in the U.S. and Canada.

(2022) TV commercial for Jacuzzi Bath Remodel.

Lizzo's cart includes Takis, fresh lemons, cherries, and bananas. To celebrate the release of Carts, Lizzo has also partnered with Instacart to release a new short film that opens with the singer luxuriating in a bubble bath while scrolling through the Instacart app.

A single 30-second spot costs an advertiser around $4.5 million, so it's no surprise that the celebrities who, more and more, are appearing in them also collect a big payday. “It ranges from $500,000 to $2 million depending on the commercial and the celebrity,” says one local ad exec who's worked on Super Bowl spots.

Instacart Took and Maintained Market Share After Instacart exploded in popularity during the COVID-19 pandemic, it has since successfully defended the market share it gained during that period. At the end of June 2023, of third-party platforms, Instacart holds: 74% share of sales of orders greater than $75.

Customers on the Instacart app will now be able to see curated shopping carts from celebrities, retailers, and influencers like Lizzo and The Old Gays.

Instacart can also help streamline your weekly shopping list, making it easier to plan out your meals or stick to your food budget. Because Instacart offers a wide range of products from a variety of retailers, it can also be a convenient way to stock up on other items, including: pet supplies. cosmetics.